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Infinite flexibility. Unrivalled power.
Huq’s high-integrity first-party geo-location data provides a unique view of the relationships between consumers and places, and how that changes over time. Our daily JSON file-dumps to GCS or S3 allow analysts to incorporate Huq’s data directly into their prediction models and implement their own proprietary logic.
Cloud-hosted data
Start querying in minutes with Huq's data pre-loaded into a Google BigQuery instance.
Self-hosted data
Access event-level geo-data to train models using 73 attributes and 4+ years of history.
Why Huq Events?
High-fidelity place-enriched geo data.
Quant and systematic analysts combine our footfall data with other alt-data sources to build predictions relating to how public entities are likely to report, specifically where it concerns footfall correlated with revenue.
Discretionary analysts use our data to observe how consumers interact with traded or private physical assets in order to observe changes in consumer trends and consider how those may affect their investment positions.
Find unique insights with Huq Events
Huq’s research-grade geo-location data records physical consumer and worker behaviour with unrivalled accuracy. Our unique methodology, built to deliver the highest possible measurement quality, makes Huq Events the richest and most abundant source of geo-data available.
73 attributes
Diverse and uncorrelated event attributes help to support normalisation and to find relationships within the data.
499 tickers mapped
Publicly-traded trading brands are mapped to their listed parent organisation, which have been assigned to OpenFiGi and ISIN.
A trusted dataset
Our proven geo-data products are relied upon by investment funds with over USD100Bn in assets under management.
High panel stability
The lifetime of our panelists is 3 times longer than the average lifetime of a mobile app user thanks to our careful partner selection process.
98 industries
Our data measures geo-spatial and physical interaction behaviour across 98 consumer and industrial categories.
Updated daily
Our geo-data can be delivered as frequently as meets your needs with a minimum daily cadence, 48 hours in arrears.
How it works
How it works
A first-party dataset built for quality.
Our first-party geo-data is the only dataset designed specifically for researchers in finance, real-estate and consulting, not a by-product of something else. Apps and app publishers are selected for high audience stability and broad geo-demographic base.
Our unique enrichment methodology determines real-world interactions with confidence. We also clean and map the data to FIGI and ISIN identifiers to offer a vivid, usable history of point-in-time accurate physical-domain trends.
4+ years of first-party geo-data
Our established, first-party dataset offers 4+ years of unbroken record history derived from a stable, qualified consumer panel. All data is collected in compliance with GDPR and local privacy regulations, and we can prove it.
30Bn events / mo
Our high-density native mobile measurement SDK can generate up to thousands of events per device every day.
GDPR compliant
All of our data collection and processing infrastructure is designed to conform to local data privacy legislation.
Ready to use
Our powerful and proprietary enrichment methodology assigns consumer place visits to points of interest with total confidence.
BigQuery access
Our geo-data products can be pre-loaded into private BigQuery project instances for lightning-fast querying and zero setup requirement.
Standardised data
All of our dataset attributes are standardised for ease of use and to help you quickly build the most reliable aggregations.
Global coverage
We offer over 4 years of dataset history across countries worldwide, with a key focus on North America and Europe.
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