How can we develop more adaptive strategies?
How can data help us gain a competitive advantage?
How can we be proactive with negative trends?
Foot traffic patterns
Identify recurring patterns such as peak visit times, seasonal trends, and changes in customer behaviour over time with historical location and movement data.
Seasonal trends
Capitalise on increased foot traffic with insights into trends related to seasons, holidays or local festivities.
New visitor trends
Leverage insights into projects and time periods of increase unique visits to attract and retain new visitors.
Preferred routes and areas
Uncover preferred routes and areas within a location with visibility over where visitors tend to congregate and dwell.
Comparative analysis
Identify consistent trends and variations across multiple locations to understand what drives success in certain areas and adapt your strategies.
985k
Population
23.8Bn
£GDP
187
Stations & hubs
Colleagues in local government now use outputs from Huq’s data for travel insights across the Glasgow City region. Uses include origin-destination analyses, and learning what draws people to local neighbourhoods
Dr Andrew McHugh, Senior Data Science Manager, UBDC / University of Glasgow