Mapping the global economy, daily.

Huq’s high-frequency mobile location data records real-world consumer behaviour with unique accuracy. Our proprietary methodology, built to deliver the highest possible measurement quality, makes Huq the most reliable source of mobile location data available.

Discover the data

Prioritising quality

Geo location data products built for quality outputs

We collect and process mobile location data to meet the specific needs of customers in Finance and Real-estate. Our location data serves as a proxy for footfall in retail and workplaces by clients for whom accuracy is critical. Measure anything, anytime, anywhere.

What is mobile location data?

Mobile location data, geo-data or geo-location data as it is sometimes known, is positioning data sourced from a mobile device. In its most basic form this location data is provided with a timestamp and a device identifier. Huq’s location data goes far beyond that to bring you the world’s most reliable mobile location data asset for research.

Data accuracy

Mobile location data accuracy varies enormously according to type (OS, cellular or IP), and even within those depending on myriad factors. Our first-party dataset allows full oversight of our asset, and to apply the right data in the relevant cases.

Data enrichment

While points in space may support broad analyses like centre footfall or pedestrian flows, many commercial uses require the data to be linked to a point of interest. Our unique method reliably incorporates POI data and 73 other attributes.

Data privacy

Many mobile location data assets are drawn from 3rd or even 4th-party original sources, meaning that along the way, information gets lost. End-user consent may also become harder to demonstrate which is why all of our data is 1st party.

Data sources

The most accurate grade of mobile location data is derived from the mobile OS via (A-)GPS using a first-party specialised SDK such as Huq’s. Location data sourced via cellular networks (triangulated or otherwise), or via IP is not comparable.

Data representation

Mobile location data vendors looking to support fine-grained and nuanced research and analysis use-cases need to work to develop app vendor relationships that deliver a broad-based geo-demographic mobile location data panel, with low panel churn; consistency is king.

Data applications

For many location data vendors, advertising is core to their business. This prioritises higher volumes of low or variable quality mobile location data over thoroughly and diligently sourced and enriched, making it less suited to research. Our focus throughout is data quality.

Data frequency

We offer fast, opportunistic access to large volumes of enriched mobile location data via our location-centred products, making our platform best suited to the urgent needs of our customers in contrast to those who are optimised for ad-hoc, wholesale exports.

Data density

The number of daily observations per panel device is an important KPI for mobile geo location datasets. Simply, the greater the data points the more definition that exists within the data, and the more opportunities analysts have to find and learn about their target behaviours.