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Get the Answer for Any Location.
One platform that replaces fragmented datasets and delivers clear, reliable location answers without the cost or complexity.
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A trusted partner for customer-led product companies
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From a question to a decision, in five steps.
No analyst, no consultant, no waiting a quarter. Here's exactly how a location question becomes an answer you can act on.
01
Define the areas you care about
Draw or upload the exact polygons that matter, your stores, a competitor set, a scheme, a high street or a whole town centre. huq calls these your Saved Areas.
02
huq measures the real world
An always-on, opt-in mobility panel captures how people actually move. We model and deduplicate it into footfall, catchment, dwell, demographics and spend for every area.
03
We validate it against ground truth
Every estimate is regression-tested against hundreds of authoritative external sources and tracked on a live model scorecard. So the number you see is one you can defend.
04
Get a decision-ready answer
Pick a pre-built question template or compare areas directly. The platform returns a structured, ranked answer in seconds, not a raw export you have to wrangle.
05
Export it, or pipe it into your stack
Download a board-ready report, or switch on a scheduled feed that lands the same data in your aI tools and models.
Everything you need to know about any place
See exactly how many people visit and when
Real-time and historical visitor counts for any location in the UK. Track daily patterns, weekday vs weekend shifts, and seasonal trends with confidence.
Footfall and movement insights
Daypart breakdown morning, afternoon, evening
Year-on-year and indexed comparisons
Discover where your visitors really come from.
Map the geographic origin of visitors to any location. Understand primary, secondary and tertiary catchment areas, or define custom catchment units, to inform expansion, marketing and supply-chain decisions.
Postcode-level catchment mapping
Visitor origin heatmaps
Drive-time and public transport zone analysis
Know who visits not just how many.
Visitor profiles across age, gender, income, lifestyle, and motivation. Understand whether a location attracts the customers your brand actually needs.
Age, gender, and income profiling
Mosaic and ACORN segmentation
Compare visitor profile to your target customer
Ready to Make More Confident Location Decisions?
Book a personalised demo with our location intelligence experts and see how huq can help you unlock new opportunities.
Six signals behind every answer.
Not a black box. Here's the working.
Every figure travels the same pipeline before it reaches you. And unlike other providers, we publish how well our models perform.
Opt-in panel
Privacy first, real world movement signals.
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Modelled
Scaled to true population level estimates.
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Deduplicated
Unique visitors, not double counted devices.
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Validated
Regression tested vs authoritative sources.
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Refreshed daily
A live scorecard, updated every day.
Built for retail. Trusted well beyond it.
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Retail
Expansion and property teams screen markets in days, diagnose underperforming stores against true passing footfall, and walk into the investment committee with a validated case.
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Asset owners & landlords
Owners and asset managers prove a pitch's real footfall, set and defend rents at review, and attract the right tenants with independent, timestamped evidence.
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Economic development & regeneration teams
Councils, BIDs and regeneration teams measure high-street vitality,
quantify the footfall impact of interventions and events, and build the
evidence base for funding bids.
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Institutional & private investors
Investors underwrite and monitor retail and mixed-use assets with
independent, validated footfall from due diligence on acquisition to
ongoing performance monitoring.
Six signals behind every answer
01. Movement
Footfall & Catchment
How many people and where they travel From.
02. People
Demographics
Age, gender and Income of who show up.
03. People
Dwell & Frequency
How long they stay and how often they return
04. Value
Consumer Spend
Spend at location and by category, via experience
05. Rhythm
Day & Week parts
When Footfall happened, by hour and weekday.
06. Context
Benchmarking
Any area against your network and rivals.
Available in 22 countries
Australia, Belgium, France, Germany, UK, Ireland, Italy, Japan, Mexico, Morocco, Netherland, Poland, Portugal, Qatar, Saudi, South Korea, Spain, Switzerland, UAE, USA
White Space Analysis
Visualize high-density pedestrian flow across city grids. Identify peak hours and habitual paths with 5-meter accuracy.
Data Feeds
Access movement, demographic, spend, and contextual datasets through a single, unified view built for location intelligence.
Projects
A workflow management tool that enables you to track retail expansion, portfolio, and area monitoring processes.
How the data reaches your stack.
Don't want a login? Switch on a feed instead. The same validated data lands as scheduled files in your cloud storage, ready for your BI tools and models, with schemas identical to the platform's exports.
Blend huq data with your internal sales data.
Power BI tools . Tableau, Power BI and Looker, seamlessly.
Feed your models. ML and financial forecasting pipelines.
Built for faster, more confident retail decisions.
Each use case links to a pre-built output so you can see exactly what the answer looks like before you commit.
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Smarter expansion planning
Rank and short list locations with confidence. Replace gut feel with live footfall, catchment, and demographic data before you commit capital.
3×
instant visibility
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Better performance benchmarking
Compare every location in your estate against the market. Spot outliers, understand root causes, and take action. not just observe.
Daily
Faster site selection decisions
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Stronger catchment understanding
Know exactly who visits, where they come from, and how far they travel. to inform marketing zones, range, and supply chain priorities.
Postcode
level Precision
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Faster location analysis
Replace weeks of analyst time with instant answers. Ask your question, get a structured response. no data science required.
Minutes
Not weeks
Trusted by over 300 organisations.
huq brings together over a trillion data points huq movement, behaviour, spend, and context processed into a single, unified view of any location.
"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."
Tom Haydney
UK Marketing & Product Manager
Kawai
"huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients."
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Jonathan Bayfield
Head of UK Real Estate Research
Aviva Investors
"huq’s platform gave us valuable data to support a key decision on potential new sites."
Dan Brogden
National Sales Manager
Puccinos
Everything you need to know.
Get clarity on how huq helps teams understand locations, movement, and real-world activity with confidence.
Start getting answers about
your locations
Join 300+ urban planners and enterprise logistics teams who are mapping the future with precision intelligence.
Free to get started
Set up in minutes
No data science needed
Cancel anytime
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Empowering strategic teams with the world's most accurate and accessible location intelligence.
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