Successful franchise strategies
How can we ensure that we are choosing the right areas?
How can we mitigate risk and decrease waste?
How can insights help us to grow our business?
Location intelligence trusted by 300+ industry leaders
Monitor ideal locations
Identify areas with high foot traffic, aligning with your target customer demographics and business model and pinpoint ideal franchise locations.
Identify market potential
Find market potential in trends on foot traffic, visit frequency, and economic indicators. Determine if the area has room for growth to avoid over-saturation, ensuring each franchise has the best chance of success.
Understand your selected stores
Leverage foot traffic, movement patterns, or visit durations of specific demographics to create a comprehensive understanding that covers the time period and locations of interest.
Pinpoint your audience
Understand the demographics, behaviours, and preferences of the visitors in the identified areas.
Drive informed decisions
Leverage foot traffic data and customer behaviours to validate the effectiveness of your new store strategy and make adjustments as needed.
3400
Stores
38
Countries
$12.5Bn
Annual sales
Huq’s catchment insights allows JD to more accurately assess the impact of the wider retail catchment on the sales potential of new store opportunities
Alastair Browne, JD Group Head of Site Research & Strategic Insight
