Explore the changing patterns of consumer footfall behaviour with location insights
Unlock Retail Success with Location Insights
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How do I assess potential locations for a new store?
Master your site selection strategy
Understanding the footfall profile of potential locations is essential to ensure you’re securing the right sites for your new stores. Identify the areas that have the right footfall for your business model and ensure the footfall matches your target customer profile to unlock more sales.
How do I maximise potential of our existing portfolio?
Optimise your existing portfolio
Assess the performance of your stores by benchmarking against location. Evaluate the footfall health of your retail sites to determine where to invest to ensure growth in thriving sites. Focus on areas with stability or growth to ensure long-term success.
Leverage Location Insights in one platform
Our comprehensive reports offer 7 unique location insights to enable government, retail, real estate, and finance sectors to make better decisions.
Footfall & Daypart Data
Understand where your customers go, when they visit, and how long they stay.
Spend Data
Compare the relative spend and footfall for any location across the UK.
Granular Catchment
Discover where your visitors are coming from.
Demographics
Gain an understanding of your customers with detailed visitor profiles including gender, age bands and purchasing power.
Dwell Time
Find out how long your customers stay in a specific location.
Density
Discover footfall hotspots and prime pitches with density heat maps and see where your customers are and where you should be.
"Huq’s catchment insights allows JD to more accurately assess the impact of the wider retail catchment on the sales potential of new store opportunities.”
Alastair Browne
JD Group Head of Site Research & Strategic Insight
"Huq helps us to make smarter evidence-led decisions.”
Lesley Crisp
Principal Economic Development Officer, Hertsmere Borough Council
"Through our work we have established that Huq's UK mobility data set provides a robust accurate means to understand real world behaviours across the UK and their spatial economic impact.”
John Gathergood
Professor of Economics at the University of Nottingham, Leader of the Data Driven Discovery Initiative (3DI)
"With Huq, I have access to mobility data every day of the year.”
Alberto Poltz Faggiani
Transport and Infrastructure Analyst, WSP
Global Reach: Location Intelligence Data for 190 Countries
We partner with apps globally to ensure consistent coverage across the world. Whether you want to benchmark location performance in Manchester, Dubai, or Sydney, our data is collected, processed, and anonymised the same way, giving you a standardised global data set.
190
Countries
2500+
UK Retail Centres
1.5Bn
Daily Data Points
Why Our Location Intelligence Data Is The Right Choice
Huq location intelligence data combines global coverage, privacy protection, reliability, and ethical data collection practices, making it the cost-effective choice for businesses seeking actionable insights into consumer behaviour and real-time market trends.
Feature
1st Party Data
Huq is the only 1st party data provider globally.
Cost Effective
Comprehensive footfall reports at Low cost entry point.
Spend Data
Footfall enriched with Mastercard® geo-spend data.
Globally Consistent
One collection method for like for like comparison.
Accurate Counting
Measures the unique visitors without double counting.
GDPR Compliant
We comply with the highest standards in privacy.
Our Product
Third Party
Hardware
Common questions about our Location Intelligence data.
FAQs
Location intelligence data refers to the insights derived from the analysis of geographic and spatial data. This data is essential for understanding customer behaviour, optimising store layouts, managing staffing levels, and planning marketing strategies. By analysing location intelligence data, organisations can gain insights into peak shopping times, customer movement patterns, and overall store performance.
Huq collects and processes data solely for research purposes. Within its data asset, individual identities remain anonymised, safeguarding against the inclusion of any personally identifiable information. The acquisition of data from first-party partners operates on an ‘opt-in’ basis, ensuring that each user explicitly consents to the capture and sharing of their location data through the apps they utilise for data collation.
You can view daily, weekly, and yearly data with Huq location intelligence data. Our customisable time period options allow you to analyse trends over short and long durations, providing a comprehensive understanding of customer behaviour and helping you make informed decisions.
With Huq’s location intelligence data, you can view over 5 years of historical data. This extensive data history allows you to track long-term trends, compare performance across different time periods, and gain valuable insights into how customer behaviour has evolved over time.
For further details, visit the Huq Foot Traffic Data Page.
Reasons for choosing Huq Location Data
Huq’s location intelligence data enables you to derive the most accurate and actionable insights for your organisation. With our comprehensive data solutions, you can confidently pinpoint customer behaviours for better investment decisions.
Quality of Data
Huq is the only first-party that collects data directly from end users through our SDK technology, ensuring the highest quality and reliability in the industry.
Speed to Insights
Get data insights just 4 days after it happened. You can be confident in receiving timely and actionable insights to make informed decisions quickly.
Availability of Data
Our varied panel ensures comprehensive data collection, capturing a wide range of data points, including consumer movement and spending patterns for deeper analysis and understanding.
Ready to Transform Your Store Performance with Location Intelligence Reports?
Unlock the potential of in-depth foot traffic insights. Download your complimentary sample report to begin your analysis today!