Assessing UK Council Performance with Welcome Back Funding

The Welcome Back Fund (WBF) provided UK council funding to help encourage visitors back to high streets and town centres in the wake of the Covid-19 pandemic. In this report we ask – how successful was it?

Introduction

Huq helps 50+ UK councils understand how people use their towns, high-streets, parks and spaces. Its measurement platform offers insights into key performance indicators including:

  • How busy places are
  • Where visitors come from
  • How long they stay for
  • How often they come back

Using quality, first party observations and big data practices, these detailed and verified insights are available immediately, UK-wide. No hardware and no surveys required!

The Welcome Back Fund (WBF)

The Welcome Back Fund (WBF) was announced in March 2021 as an extension to the Reopening High Streets Safely Fund (RHSSF). These funds enabled councils to invest in post-Covid recovery and to stimulate economic prosperity, especially through retail and leisure. The implementation period – the period over which councils are required to dispose of WBF funding – ran up until March 31st 2022.

In this report we look back at councils’ performance levels at the time of the Fund’s announcement and compare them to where they ended up in the three months to March 31s. The results are used to rank the best performing councils during the WBF campaign period across four key metrics: footfall, catchment, dwell-time and visit frequency.


Footfall performance

Why is Footfall important? Footfall is the primary metric used by councils, BIDs, retailers and real-estate to measure how many unique visitors are present in the places they manage. One UK council Economic Development Officer even went so far as to say that footfall monitoring is the single most important insight they use to manage places.

How Huq does it: On Huq’s platform, footfall is a count of the actual number of unique people per day present within a measurement area. Each visitor is counted only once each day regardless of where they might have gone within the area, or how many times they visited. Elements of the observation base are filtered out to meet a stricter definition of footfall. For example, static residents do not contribute to the footfall of an area.

🏆 Footfall increase during WBF

Tendring Council, located in Essex at the mouth of the river Thames, takes gold for seeing the greatest increase – 76% – in footfall over the Welcome Back Fund implementation period. That impressive performance is closely followed by Tandridge in Kent with 65% and Cannock Chase, close to Birmingham in the Midlands, at 59%.

Across the top 10 winners, seven are located in the South East of England, two in the Midlands and one in the East of England. Across all councils sampled Huq found there to be a 7% increase in footfall during the WBF implementation period, with those in the top 10 tracking collectively at 40%.

Get the report

Download the full report for free!

Download the report

Dwell-time performance

Why is Dwell-time important? High dwell-time is indicative of strong place performance and is shown to reflect the value of visits made by people to places. Longer visits to high-streets or even stores translates into greater local spending. And this value isn’t only economic. Visitor satisfaction and enjoyment of places can also be measured by this robust and verified means.

How Huq does it: Visit duration is observed for each unique visitor and then averaged over the population, with the result expressed in minutes. Huq’s collection methodology allows for accurate dwell-time measurement for an area. Its unique ID and high frequency of observations enables its platform to accurately measure how long visitors spend there.

🥇 Dwell increase during WBF

Tendring Council, located in Essex at the mouth of the river Thames, takes gold for seeing the greatest increase – 76% – in footfall over the Welcome Back Fund implementation period. That impressive performance is closely followed by Tandridge in Kent with 65% and Cannock Chase, close to Birmingham in the Midlands, at 59%.

Across the top 10 winners, seven are located in the South East of England, two in the Midlands and one in the East of England. Across all councils sampled Huq found there to be a 7% increase in footfall during the WBF implementation period, with those in the top 10 tracking collectively at 40%.


Catchment area performance

Why is Catchment important? Catchment areas represent the dominant locations that visitors to towns, places and centres travel from. Use Catchment Areas to estimate the total addressable market local services based on catchment population. Catchments also provides the link to demographics and the means to characterise visitor populations by income or other attributes.

How Huq does it: Catchment maps use Huq’s classification of visitors’ approximate residential neighbourhoods, and uses that as a reference point to determine the average catchments for places. The same classification allows Huq to cross-reference visitors with authoritative demographic datasets such as the Census in order to inherit their estimated income values.

🙌 Catchment area increase during WBF

Broxbourne Council, located on the River Lea to the north east of London, takes gold for demonstrating the greatest increase – 7% – in catchment size over the Welcome Back Fund implementation period. That performance is followed by Epping Forest at 5.4%, also to the north east of London and West Lindsay, south of the Humber, just behind at 5.1%.

Across the top 10 winners, four are located in the South East, one in London and two in the East of England. Across all councils analysed, Huq found there to be a 0.3% contraction in catchment area size during the Welcome Back Fund implementation period, with those in the top 10 tracking collectively at 3.4%.


Visit frequency performance

Why is Visit Frequency important? Visit Frequency is a monthly measure of how frequently unique visitors return to the place, street or centre you manage. How often visitors return to an area is a key means to measure the attractiveness of places and why people go there. It also offers an important KPI for local spending and economic prosperity.

How Huq does it: Visit Frequency counts the number of different days on which a unique visitor is observed within the measurement area over the course of a month, and is then summarised across all unique visitors using the mean average. The WBF winners based on an increase in catchment size over the period:

🏅 Catchment area increase during WBF

Solihull Council, located just outside Birmingham in the Midlands, leads the list of councils demonstrating the greatest increase – 20% – in visit frequency over the Welcome Back Fund implementation period. That performance is followed by Boston & East Lindsey at 16%, just south of the Humber, and Somerset West and Taunton in the South West also at 16%.

Across the top 10 winners, three are located in the East of England – in the main close to London – two in London and others spread across the UK. Across all councils analysed, Huq found there to be a 9.3% increase in visit frequency during the Welcome Back Fund implementation period, with those in the top 10 tracking collectively at 13.1%.



Wrapping up

Huq has compiled an overall UK council leaderboard by combining the results from footfall, catchment, dwell-time and visit frequency modules during the WBF implementation period. The results are shown using a score from 1-100. The leading council overall is Tendring District Council, with especially strong results in footfall (up 76%, coming first in the list) and dwell-time (up 11%, coming 3rd in the list). Congratulations to Tendring!

And in an interesting twist we have Solihull and Somerset & West Taunton as joint runners up. Solihull demonstrates an impressive increase in footfall – up 35%, coming in 5th – and in visit frequency, up 20% and winning in that list. Somerset & West Taunton wins its place in the top three thanks to a consistently strong performance across all modules with footfall up 20%, dwell up 8% and frequency up 16%.

🚀 WBF overall winners

It’s great to see so many positive results across these councils and further afield, and to consider the positives that these indicators suggest for local communities. Understanding place performance through a range of relevant metrics offers a powerful means for councils to seek, plan and deploy funding for success. It also provides a means to assess the impact of central government funding interventions like the Welcome Back Fund, Levelling Up Fund and many more.


Top 10 Overall UK Council Winners From Welcome Back Funding

The Welcome Back Fund (WBF) provided UK council funding to help encourage visitors back to high streets and town centres in the wake of the Covid-19 pandemic. In this report combine results from footfall, dwell-time, catchment and visit frequency to ask – who were the winners all round?

The Welcome Back Fund (WBF)

The Welcome Back Fund (WBF) was announced in March 2021 as an extension to the Reopening High Streets Safely Fund (RHSSF). These funds enabled councils to invest in post-Covid recovery and to stimulate economic prosperity, especially through retail and leisure. The implementation period – the period over which councils are required to dispose of WBF funding – ran up until March 31st 2022.

In this report we look back at councils’ performance levels at the time of the Fund’s announcement and compare them to where they ended up in the three months to March 31s. The results are used to rank the best performing councils during the WBF campaign period across four key metrics: footfall, catchment, dwell-time and visit frequency.


Overall Winners

Huq has compiled an overall UK council leaderboard by combining the results from footfall, catchment, dwell-time and visit frequency modules during the WBF implementation period. The results are shown using a score from 1-100. The leading council overall is Tendring District Council, with especially strong results in footfall (up 76%, coming first in the list) and dwell-time (up 11%, coming 3rd in the list). Congratulations to Tendring!

And in an interesting twist we have Solihull and Somerset & West Taunton as joint runners up. Solihull demonstrates an impressive increase in footfall – up 35%, coming in 5th – and in visit frequency, up 20% and winning in that list. Somerset & West Taunton wins its place in the top three thanks to a consistently strong performance across all modules with footfall up 20%, dwell up 8% and frequency up 16%.

🚀 WBF overall winners

It’s great to see so many positive results across these councils and further afield, and to consider the positives that these indicators suggest for local communities. Understanding place performance through a range of relevant metrics offers a powerful means for councils to seek, plan and deploy funding for success. It also provides a means to assess the impact of central government funding interventions like the Welcome Back Fund, Levelling Up Fund and many more.

Get the report

Download the full report for free!

Download the report

Methodology

Huq helps 50+ UK councils understand how people use their towns, high-streets, parks and spaces. Its measurement platform offers insights into key performance indicators including:

  • How busy places are
  • Where visitors come from
  • How long they stay for
  • How often they come back

Using quality, first party observations and big data practices, these detailed and verified insights are available immediately, UK-wide. No hardware and no surveys required!

👋 Discover our solution for Local Government teams!

Learn more

Top 10 Councils Increasing Catchments with Welcome Back Funding

The Welcome Back Fund (WBF) provided UK council funding to help encourage visitors back to high streets and town centres in the wake of the Covid-19 pandemic. In this report rank councils by increases in catchment area size and ask – how successful was it?

The Welcome Back Fund (WBF)

The Welcome Back Fund (WBF) was announced in March 2021 as an extension to the Reopening High Streets Safely Fund (RHSSF). These funds enabled councils to invest in post-Covid recovery and to stimulate economic prosperity, especially through retail and leisure. The implementation period – the period over which councils are required to dispose of WBF funding – ran up until March 31st 2022.

In this report we look back at councils’ performance levels at the time of the Fund’s announcement and compare them to where they ended up in the three months to March 31s. The results are used to rank the best performing councils during the WBF campaign period across four key metrics: footfall, catchment, dwell-time and visit frequency.


Catchment area performance

Why is Catchment important? Catchment areas represent the dominant locations that visitors to towns, places and centres travel from. Use Catchment Areas to estimate the total addressable market local services based on catchment population. Catchments also provides the link to demographics and the means to characterise visitor populations by income or other attributes.

How Huq does it: Catchment maps use Huq’s classification of visitors’ approximate residential neighbourhoods, and uses that as a reference point to determine the average catchments for places. The same classification allows Huq to cross-reference visitors with authoritative demographic datasets such as the Census in order to inherit their estimated income values.

🙌 Catchment area increase during WBF

Broxbourne Council, located on the River Lea to the north east of London, takes gold for demonstrating the greatest increase – 7% – in catchment size over the Welcome Back Fund implementation period. That performance is followed by Epping Forest at 5.4%, also to the north east of London and West Lindsay, south of the Humber, just behind at 5.1%.

Across the top 10 winners, four are located in the South East, one in London and two in the East of England. Across all councils analysed, Huq found there to be a 0.3% contraction in catchment area size during the Welcome Back Fund implementation period, with those in the top 10 tracking collectively at 3.4%.

Get the report

Download the full report for free!

Download the report

Methodology

Huq helps 50+ UK councils understand how people use their towns, high-streets, parks and spaces. Its measurement platform offers insights into key performance indicators including:

  • How busy places are
  • Where visitors come from
  • How long they stay for
  • How often they come back

Using quality, first party observations and big data practices, these detailed and verified insights are available immediately, UK-wide. No hardware and no surveys required!

👋 Discover our solution for Local Government teams!

Learn more

Top 10 Councils Increasing Visit Frequency with Welcome Back Funding

The Welcome Back Fund (WBF) provided UK council funding to help encourage visitors back to high streets and town centres in the wake of the Covid-19 pandemic. In this report rank councils by increases in visit frequency and ask – how successful was it?

The Welcome Back Fund (WBF)

The Welcome Back Fund (WBF) was announced in March 2021 as an extension to the Reopening High Streets Safely Fund (RHSSF). These funds enabled councils to invest in post-Covid recovery and to stimulate economic prosperity, especially through retail and leisure. The implementation period – the period over which councils are required to dispose of WBF funding – ran up until March 31st 2022.

In this report we look back at councils’ performance levels at the time of the Fund’s announcement and compare them to where they ended up in the three months to March 31s. The results are used to rank the best performing councils during the WBF campaign period across four key metrics: footfall, catchment, dwell-time and visit frequency.


Visit frequency performance

Why is Visit Frequency important? Visit Frequency is a monthly measure of how frequently unique visitors return to the place, street or centre you manage. How often visitors return to an area is a key means to measure the attractiveness of places and why people go there. It also offers an important KPI for local spending and economic prosperity.

How Huq does it: Visit Frequency counts the number of different days on which a unique visitor is observed within the measurement area over the course of a month, and is then summarised across all unique visitors using the mean average. The WBF winners based on an increase in frequency of visit over the period:

🏅 Visit frequency increase during WBF

Solihull Council, located just outside Birmingham in the Midlands, leads the list of councils demonstrating the greatest increase – 20% – in visit frequency over the Welcome Back Fund implementation period. That performance is followed by Boston & East Lindsey at 16%, just south of the Humber, and Somerset West and Taunton in the South West also at 16%.

Across the top 10 winners, three are located in the East of England – in the main close to London – two in London and others spread across the UK. Across all councils analysed, Huq found there to be a 9.3% increase in visit frequency during the Welcome Back Fund implementation period, with those in the top 10 tracking collectively at 13.1%.

Get the report

Download the full report for free!

Download the report

Methodology

Huq helps 50+ UK councils understand how people use their towns, high-streets, parks and spaces. Its measurement platform offers insights into key performance indicators including:

  • How busy places are
  • Where visitors come from
  • How long they stay for
  • How often they come back

Using quality, first party observations and big data practices, these detailed and verified insights are available immediately, UK-wide. No hardware and no surveys required!

👋 Discover our solution for Local Government teams!

Learn more

Top 10 Councils Increasing Dwell-time with Welcome Back Funding

The Welcome Back Fund (WBF) provided UK council funding to help encourage visitors back to high streets and town centres in the wake of the Covid-19 pandemic. In this report rank councils by increases in dwell-time and ask – how successful was it?

The Welcome Back Fund (WBF)

The Welcome Back Fund (WBF) was announced in March 2021 as an extension to the Reopening High Streets Safely Fund (RHSSF). These funds enabled councils to invest in post-Covid recovery and to stimulate economic prosperity, especially through retail and leisure. The implementation period – the period over which councils are required to dispose of WBF funding – ran up until March 31st 2022.

In this report we look back at councils’ performance levels at the time of the Fund’s announcement and compare them to where they ended up in the three months to March 31s. The results are used to rank the best performing councils during the WBF campaign period across four key metrics: footfall, catchment, dwell-time and visit frequency.

Get the report

Download the full report for free!

Download the report

Dwell-time performance

Why is Dwell-time important? High dwell-time is indicative of strong place performance and is shown to reflect the value of visits made by people to places. Longer visits to high-streets or even stores translates into greater local spending. And this value isn’t only economic. Visitor satisfaction and enjoyment of places can also be measured by this robust and verified means.

How Huq does it: Visit duration is observed for each unique visitor and then averaged over the population, with the result expressed in minutes. Huq’s collection methodology allows for accurate dwell-time measurement for an area. Its unique ID and high frequency of observations enables its platform to accurately measure how long visitors spend there.

🥇 Dwell increase during WBF

Rotherham Council, located next to Sheffield in Yorkshire & the Humber, comes first for seeing the greatest increase – 18% – in visit duration over the Welcome Back Fund implementation period. That strong performance is followed by North Kesteven in the East Midlands with 12% and Tendring, in Essex, just behind at 11%.

Across the top 10 winners, half are located in the East of England, two in the North and three in the South East and West. Across all councils analysed, Huq found there to be a 1% increase in dwell-time during the Welcome Back Fund implementation period, with those in the top 10 tracking collectively at 8%.


Methodology

Huq helps 50+ UK councils understand how people use their towns, high-streets, parks and spaces. Its measurement platform offers insights into key performance indicators including:

  • How busy places are
  • Where visitors come from
  • How long they stay for
  • How often they come back

Using quality, first party observations and big data practices, these detailed and verified insights are available immediately, UK-wide. No hardware and no surveys required!

👋 Discover our solution for Local Government teams!

Learn more

Top 10 Councils Increasing Footfall with Welcome Back Funding

The Welcome Back Fund (WBF) provided UK council funding to help encourage visitors back to high streets and town centres in the wake of the Covid-19 pandemic. In this report we ask – how successful was it?

The Welcome Back Fund (WBF)

The Welcome Back Fund (WBF) was announced in March 2021 as an extension to the Reopening High Streets Safely Fund (RHSSF). These funds enabled councils to invest in post-Covid recovery and to stimulate economic prosperity, especially through retail and leisure. The implementation period – the period over which councils are required to dispose of WBF funding – ran up until March 31st 2022.

In this report we look back at councils’ performance levels at the time of the Fund’s announcement and compare them to where they ended up in the three months to March 31s. The results are used to rank the best performing councils during the WBF campaign period across four key metrics: footfall, catchment, dwell-time and visit frequency.

Get the report

Download the full report for free!

Download the report

Footfall performance

Why is Footfall important? Footfall is the primary metric used by councils, BIDs, retailers and real-estate to measure how many unique visitors are present in the places they manage. One UK council Economic Development Officer even went so far as to say that footfall monitoring is the single most important insight they use to manage places.

How Huq does it: On Huq’s platform, footfall is a count of the actual number of unique people per day present within a measurement area. Each visitor is counted only once each day regardless of where they might have gone within the area, or how many times they visited. Elements of the observation base are filtered out to meet a stricter definition of footfall. For example, static residents do not contribute to the footfall of an area.

🏆 Footfall increase during WBF

Tendring Council, located in Essex at the mouth of the river Thames, takes gold for seeing the greatest increase – 76% – in footfall over the Welcome Back Fund implementation period. That impressive performance is closely followed by Tandridge in Kent with 65% and Cannock Chase, close to Birmingham in the Midlands, at 59%.

Across the top 10 winners, seven are located in the South East of England, two in the Midlands and one in the East of England. Across all councils sampled Huq found there to be a 7% increase in footfall during the WBF implementation period, with those in the top 10 tracking collectively at 40%.


Methodology

Huq helps 50+ UK councils understand how people use their towns, high-streets, parks and spaces. Its measurement platform offers insights into key performance indicators including:

  • How busy places are
  • Where visitors come from
  • How long they stay for
  • How often they come back

Using quality, first party observations and big data practices, these detailed and verified insights are available immediately, UK-wide. No hardware and no surveys required!

👋 Discover our solution for Local Government teams!

Learn more

Visit Frequency

Use visit frequency to know how often people return to your towns|

Get reliable visit frequency insights made for decision makers in Local Government, BIDs, Retail and Real-estate teams.

Add to wishlistHow it works

Frequency of visit is a core indicator of success in our centres.

- Economic Development Officer,
County Council

VISIT FREQUENCY DATA
Visit Frequency Counting

How often do visitors come back?

Visit Frequency is a monthly measure of how frequently unique visitors return to the place, street or centre you manage.

  • Monthly reporting
  • Income demographics
  • Residents excluded
  • Export as PDF/CSV
  • Over 4 years' history
  • Available nationwide!
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Watch to learn why Huq's visit frequency data is trusted by over 70+ UK clients

Our detailed, verified visit frequency data provides insights to organisations including:

Getting started is easy

Simply trace your places, and go!

Get instant frequency of visit data for any place of any shape or size - UK wide. Use our specialist place tracing tools to define the area you want to cover and get accurate results today!

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INSTANT MONITORING
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In 2021-22 UK Govt. DHLC made £56 million in funding available to UK councils.

Huq analysed footfall performance for centres UK-wide to rank the greatest winners during that period.

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Step 1: Get a personal demo

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Step 2: Trace your places

Define the areas that you would like visit frequency data for

Step 3: Get monitoring!

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Module pricing explained 🤷‍♂️

Platform pricing is simple. Access costs £1,000 + VAT per insight module per place (ie. street, park, mall) per year. We offer volume-based discounts too!

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Satisfaction

Place Satisfaction

Discover the key drivers of footfall

What are visitors doing in your town – and what do they feel the need to go elsewhere for? Place Satisfaction insights help learn where to improve.

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Satisfaction scoring is the main way we find out what's working - and what's not!

- Economic Development Officer,
Borough Council

INSTANT MONITORING

What is Satisfaction?

Place Satisfaction measures the share of certain types of activity that residents do locally - and what they travel elsewhere for.

Why use it?

Knowing which aspects of services are succeeding and which ones aren’t offers valuable insights into where local opportunities lie. The Satisfaction module measures success against four key aspects of the local economy - essential and non-essential retail, public services and working practices.

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Satisfaction

Module Features

Download Factsheet
  • Share of local activity
  • Share of outside activity
  • Four key economic areas
  • Monthly reporting cycles
  • 3+ years' history
  • Granular date filters
  • Export data as CSV
  • Download live reports as PDF
  • Zero-hardware solution
  • Instant monitoring setup
  • Full nationwide coverage
  • Data accuracy validated
  • Training & support included
  • Year-on-year comparisons
  • Used by 50+ UK councils

"Have the new leisure centre increased local leisure visits?

Local Regeneration Manager, Borough Council

"How is our local economy affected by the 15min city scheme?

Transport Insights Manager, District Council

"How accessible do residents find our public services?

Senior Communities Manager, County Council

No hardware. Instant setup. History included out of the box.

Weekly Updates

Monitor performance across the places and centres you manage in near real-time. Use high-frequency insights to plan and react at pace.

4yrs History

Huq provides up to 4yrs of monitoring history for every new location out of the box, making annual comparisons fast and easy.

Instant Setup

Get access to Huq's monitoring platform today! Instant setup. No hardware, cameras or any other infrastructure needed.

UK Coverage

All Huq's place monitoring products are available for any location in the UK and beyond. Any place, any size, anywhere - country wide.

Add to wishlistBook demo now
CUSTOMER SUCCESS

One-to-one customer success support built in

Huq's unique Customer Success offering provides hands-on training and support in reports creation for each and every one of its customers. Learn to interpret, visualise and talk about your data!

  • Hands-on user training
  • Custom report building
  • Expert advice & support
About Customer Success

Inverse Catchment

Inverse Catchment

Do you know your town's rivals?

Discover the places that local residents visit and consider why they go there. Use Inverse Catchment to find opportunities to improve your local offering.

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Where residents go is a valuable means to track our town's performance.

- Senior Regeneration Manager,
City Council

INSTANT MONITORING

What is Inverse Catchment?

Inverse Catchment shows where the majority of residents leaving your town travel to when they're going elsewhere.

Why use it?

Different places have different qualities and often that's how they differentiate. Yours might be great for leisure. Another for working. Learn where else residents travel to to assess what's missing in your area. Explore how that differs between catchment sizes and demographic groups.

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Inverse Catchment

Module Features

Download Factsheet
  • Inverse catchment maps
  • 20, 50 and 80th percentiles
  • Income demographic filters
  • Monthly reporting cycle
  • 4+ years' history
  • Granular date filters
  • Available for any town or centre
  • Multiple centres supported
  • Compare with multiple layers
  • Export data as CSV
  • Download live reports as PDF
  • Hardware free solution
  • Instant monitoring
  • Full nationwide coverage
  • Data accuracy validated
  • Training & support included
  • Year-on-year comparisons
  • Used by 50+ UK councils

"Which other towns do residents travel to?

Economic Development Officer, County Council

"How do weekday / weekend distances compare?

Night-time Economy Manager, Borough Council

"What's the mobility gap across social groups?

Levelling Up Manager, District Council

No hardware. Instant setup. History included out of the box.

Weekly Updates

Monitor performance across the places and centres you manage in near real-time. Use high-frequency insights to plan and react at pace.

4yrs History

Huq provides up to 4yrs of monitoring history for every new location out of the box, making annual comparisons fast and easy.

Instant Setup

Get access to Huq's monitoring platform today! Instant setup. No hardware, cameras or any other infrastructure needed.

UK Coverage

All Huq's place monitoring products are available for any location in the UK and beyond. Any place, any size, anywhere - country wide.

Add to wishlistBook demo now
CUSTOMER SUCCESS

One-to-one customer success support built in

Huq's unique Customer Success offering provides hands-on training and support in reports creation for each and every one of its customers. Learn to interpret, visualise and talk about your data!

  • Hands-on user training
  • Custom report building
  • Expert advice & support
About Customer Success

Hourly Footfall

Hourly Footfall

When are we busiest?

Find out when the peak times are for your green spaces, town centres, shopping centres and retail parks. Use Hourly Footfall to track performance.

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Knowing when people choose to visit tells us a lot about why they come

- Night Time Economy Manager,
District Council

INSTANT MONITORING

What is Hourly Footfall?

Hourly Footfall is a measure of the number of unique visitors present at an area split out by hour of day and day of week.

Why use it?

Understanding when people visit informs how best to manage and maintain local spaces. Compare weekdays and weekparts to track trends in commuting patterns, leisure activity and the effect of your interventions. Retailers use Hourly Footfall to help optimise their retail estate portfolios.

Book a demoView Case Studies

Hourly Footfall

Module Features

Download Factsheet
  • Daily hourly footfall reports
  • View trend and daily results
  • Get actual and indexed values
  • Make year-on-year comparisons
  • Any place, any size, anywhere
  • Up to 4+ years' data history
  • Benchmarking data available
  • Full nationwide coverage
  • Compare with multiple places
  • Income demographic filters
  • A zero-hardware solution
  • No installation or maintenance
  • Export results data as CSV
  • Download live reports as PDF
  • Fine-grained date filters
  • Data accuracy validated
  • Training & support included
  • Used by 50+ UK councils

"What's the busiest day for footfall locally?

Economic Development Officer, County Council

"What's the optimal time for maintenance?

Parks & Open Spaces Manager, City Council

"When can we expect peak traffic flows?

Transport Planning Manager, District Council

No hardware. Instant setup. History included out of the box.

Frequent Updates

Monitor performance across the places and centres you manage in near real-time. Use high-frequency insights to plan and react at pace.

4yrs History

Huq provides up to 4yrs of monitoring history for every new location out of the box, making annual comparisons fast and easy.

Instant Setup

Get access to Huq's monitoring platform today! Instant setup. No hardware, cameras or any other infrastructure needed.

UK Coverage

All Huq's place monitoring products are available for any location in the UK and beyond. Any place, any size, anywhere - country wide.

Add to wishlistBook demo now
CUSTOMER SUCCESS

One-to-one customer success support built in

Huq's unique Customer Success offering provides hands-on training and support in reports creation for each and every one of its customers. Learn to interpret, visualise and talk about your data!

  • Hands-on user training
  • Custom report building
  • Expert advice & support
About Customer Success