Travel behaviour insight

How can we enhance transportation infrastructure?

What are good ways to optimise urban planning?

How can we create optimised and targeted strategies?

Location intelligence trusted by 300+ industry leaders

Understand your local market

Access a comprehensive dataset that covers travel patterns across different modes of transportation to and from your destinations.

Monitor routes and movements

Find patterns in popular destinations, peak travel times, and recurring travel routes to gain insights into typical travel behaviours with common travel routes, modes of transportation used, and frequency of travel.

Explore origins and destinations

Study origin-destination pairs to understand where people begin their journeys and where they end up to identify commuting patterns, popular travel corridors, and the interconnectivity of different regions.

Identify core customer behaviours

Uncover unique travel behaviours and preferences for different traveler profiles, such as commuters, tourists, or business traveler, enabling you to tailor services and offerings more effectively.

Contextualise your performance

Overlay mobility insights with other relevant contextual factors such as weather conditions or economic indicators to unveil correlations between travel behaviour and external influences, helping you understand how different factors impact travel choices.

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university of glasgow






Stations & hubs

Colleagues in local government now use outputs from Huq’s data for travel insights across the Glasgow City region. Uses include origin-destination analyses, and learning what draws people to local neighbourhoods

Dr Andrew McHugh, Senior Data Science Manager, UBDC / University of Glasgow

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