Retail case study
JD Sports
Using Catchment Area data to Pick Retail Locations
Huq's catchment data allows JD to assess the sales potential of new store opportunities
JD Group (JD) uses Catchment Areas to better assess new store locations in international markets. Using insights from Huq and consultancy from Adept Insight, the company can access detailed catchment areas for any new retail venue that they wish to consider. This enables JD to measure the size and fit of the consumer opportunity with high accuracy
It also enables them to better understand the competitive influence of surrounding new retail venues, and to investigate the potential impact on neighbouring stores.
Using Catchment Area Data to Pick Retail Store Locations
JD Group (JD) uses Catchment Areas to better assess new store locations in international markets. Using insights from Huq and consultancy from Adept Insight, the company can access detailed catchment areas for any new retail venue that they wish to consider. This enables JD to measure the size and fit of the consumer opportunity with high accuracy. It also enables them to better understand the competitive influence of surrounding new retail venues, and to investigate the potential impact on neighbouring stores.
Verifying Data Accuracy
Analysis has demonstrated a very high level of correlation between Huq’s retail venue catchments and actual customer flows of JD’s existing stores. This has given JD the confidence to use the Huq’s retail catchments when evaluating new locations, a real step-change when compared to simple drive-time based catchment methods.
10.12Bn
Annual Revenue
44.5K
Employees
900
Locations
Huq’s catchment insights allows JD to more accurately assess the impact of the wider retail catchment on the sales potential of new store opportunities
Alastair Browne, Group Head of Site Research & Strategic Insight
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