How can I make instant, informed decisions?
How can data help us refine our competitive strategies?
How can we gain a competitive market edge?
Understand your target market
Create a robust picture of the market that covers movement patterns, foot traffic, and visit durations across various locations. Identify complete customer profiles and unique insights by laying in existing data.
Uncover competitors' strategies
Pinpoint your key competitors' locations and areas of operation and leverage mobility data to understand their foot traffic patterns, peak visit times, and customer engagement at each location.
Benchmark your performance
See how you compare to your competitors and identify areas where you excel and areas that require improvement with foot traffic trends, visit durations, and customer behaviour at both your locations and your competitors' locations.
Create deeper analysis
Compare the performance of specific location types, such as urban centres or malls, between your business and competitors. Break down the data by demographics to understand which customer groups are more drawn to your offerings versus your competitors'.
Speed up strategic adaptation
Utilise the insights gained from the mobility data to optimise your offerings, marketing, and placement strategies based on the data-driven insights you uncover.
223Bn
£GBP AUM
900+
Employees
12
Countries
Huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients
Huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients
Jonathan Bayfield, Head of UK Real Estate Research at Aviva Investors