Inverse Catchment

Do you know your town's rivals?

Discover the places that local residents visit and consider why they go there. Use Inverse Catchment to find opportunities to improve your local offering.

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Where residents go is a valuable means to track our town's performance.

- Senior Regeneration Manager,
City Council


What is Inverse Catchment?

Inverse Catchment shows where the majority of residents leaving your town travel to when they're going elsewhere.

Why use it?

Different places have different qualities and often that's how they differentiate. Yours might be great for leisure. Another for working. Learn where else residents travel to to assess what's missing in your area. Explore how that differs between catchment sizes and demographic groups.

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Inverse Catchment

Module Features

Download Factsheet
  • Inverse catchment maps
  • 20, 50 and 80th percentiles
  • Income demographic filters
  • Monthly reporting cycle
  • 4+ years' history
  • Granular date filters
  • Available for any town or centre
  • Multiple centres supported
  • Compare with multiple layers
  • Export data as CSV
  • Download live reports as PDF
  • Hardware free solution
  • Instant monitoring
  • Full nationwide coverage
  • Data accuracy validated
  • Training & support included
  • Year-on-year comparisons
  • Used by 50+ UK councils

"Which other towns do residents travel to?

Economic Development Officer, County Council

"How do weekday / weekend distances compare?

Night-time Economy Manager, Borough Council

"What's the mobility gap across social groups?

Levelling Up Manager, District Council

No hardware. Instant setup. History included out of the box.

Weekly Updates

Monitor performance across the places and centres you manage in near real-time. Use high-frequency insights to plan and react at pace.

4yrs History

Huq provides up to 4yrs of monitoring history for every new location out of the box, making annual comparisons fast and easy.

Instant Setup

Get access to Huq's monitoring platform today! Instant setup. No hardware, cameras or any other infrastructure needed.

UK Coverage

All Huq's place monitoring products are available for any location in the UK and beyond. Any place, any size, anywhere - country wide.

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One-to-one customer success support built in

Huq's unique Customer Success offering provides hands-on training and support in reports creation for each and every one of its customers. Learn to interpret, visualise and talk about your data!

  • Hands-on user training
  • Custom report building
  • Expert advice & support
About Customer Success