Catchment Areas

Get detailed catchment insights

Explore the catchment areas for your towns and centres across local, out-of-town and tourist visitor groups. Monitor how that changes with time!

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Catchment area analysis is the single most important way we characterise visitors to our town centres

- Senior Town Centre Manager, District Council


What is Catchment Areas?

Catchment areas, or models, are the standard way to represent the dominant locations that visitors to a town, place or centre travel from.

Why use it?

Use Catchment Areas to estimiate the total addressable market for local shops or services based on the population of the catchment zone, and determine whether a site is a suitable location for investment. Catchment areas also link visitors to demographic data sources. This provides the means to characterise visitor populations and observe how they change with time.

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Catchment Areas

Module Features

Download Factsheet
  • Monthly catchment area reports
  • Map-based insight visualisation
  • Includes non-residents only
  • Up to 4+ years' data history
  • Any place, any size, anywhere
  • Fine-grained date filters
  • Overlay with multiple places
  • Benchmark against wider trends
  • Export results data as CSV
  • Download live reports as PDF
  • A zero-hardware solution
  • No installation or maintenance
  • Full nationwide coverage
  • Data accuracy validated
  • Training & support included
  • Year-on-year comparisons

"Which other towns do we compete with?

Town Centre Manager, Local District Council

"How many potential customers are there in this area?

EMEA Portfolio Manager, Global REIT

"How does our catchment change seasonally?

Economic Development Officer, Borough Council

No hardware. Instant setup. History included out of the box.

Weekly Updates

Monitor performance across the places and centres you manage in near real-time. Use high-frequency insights to plan and react at pace.

4yrs History

Huq provides up to 4yrs of monitoring history for every new location out of the box, making annual comparisons fast and easy.

Instant Setup

Get access to Huq's monitoring platform today! Instant setup. No hardware, cameras or any other infrastructure needed.

UK Coverage

All Huq's place monitoring products are available for any location in the UK and beyond. Any place, any size, anywhere - country wide.

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One-to-one customer success support built in

Huq's unique Customer Success offering provides hands-on training and support in reports creation for each and every one of its customers. Learn to interpret, visualise and talk about your data!

  • Hands-on user training
  • Custom report building
  • Expert advice & support
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