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Huq Mobility Flow Data

Explore which parts of town attract the highest footfall density. Find and strengthen retail opportunities. Use data to improve safety in your community. Learn how visitors flow through your town.

See visitor flows

Learn how visitors arrive, move though and leave your areas.

Find mobility data

Find hotspots

Pinpoint locations with high-density footfall.

Community Vision Mobility Flows Report

What is mobility flow data?

A visual representation of where the hotspots are in your local area. This provides a clear insight into the most popular and heavily used areas locally using maps, satellite and Google Street View.

What is mobility flow data used for?

Understand how the organisation of local areas and tread / event-led changes impact how people use centres. Find how density relates to transport links, marketing activities and events with time-stamped mobility data.

Key considerations & accuracy

Mobility flow and density should reflect where visitors spend most of their time within local areas. As mobility data has no infrastructure limitations, showing where visitors are observed visually and in detail allows for rich, visual analysis of the data.

Mobility flow data FAQs

What does mobility flow data tell me?

Mobility flow maps are a detailed visual representation of where visitors spend time within an area. Use flow maps to differentiate one end of a street from another. Find out what attracts visitors to features within local areas.

How often is the data refreshed?

All of our outputs are available on a daily basis, allowing users to detect change in a highly granular basis. This daily data is published via our products with just a 48hr lag behind realtime.

What size of area can it measure?

There are no real constraints to how fine or how broad a measurement area, or point, can be. Customers provide points around which to measure density, or polygons representing their areas of interest to use as inputs.

How many areas can it measure?

There is no limit to the number of locations available for measurement within our products. Our pre-existing data coverage exists across the whole of each geographic market we serve. This flexibility allows us to exactly meet your measurement requirements.

How detailed are the maps?

Mobility flow maps show how visitor activity is distributed across an area, with colour shading to represent areas of higher and lower density. The map overlay is comprised of 10m x 10m grids which protects privacy while providing fine-grained, useful insight.

How much history can Huq provide?

Huq’s mobility data goes back as far as 2016, although most products provide footfall data history starting in 2019. Density map history for your selected locations will be present within your product as soon as it is set up.

Can you differentiate between visitor and transits?

Mobility data allows researchers to determine where visitors travelled from, what they did / how long they spent there, and where they went next. It also provides a measure of the speed at which visitors travel. These qualities enable us to differentiate between visits and transits to an area within the metrics that we produce.

What demographic data is available?

We associate profiles within our mobility data with census and other demographic classification data. This allows us to add dimensions such as income, age and gender to the density map outputs we create. This helps researchers discover more about who is visiting their centres and why.

Huq’s dataset allows us to develop powerful new insights across fast-changing and hard-to-measure domains.

Alex McCulloch, Director, CACI

Talk to our experts today.

Our experts will guide you through what is contained within the data, provide samples, support and get you started with Huq.

Contact us now for a call back within 12hrs!

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