Keep track of consumer footfall and spend dynamics with location intelligence

Location Intelligence & Retail Analytics Solutions

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Location intelligence trusted by 300+ industry leaders

Location Intelligence Solutions & Consultancy

A snapshot into any location

Having a finger on the pulse of the consumer is critical. Knowing where consumers are going and how they are spending can give you the retail data insights you need to make effective decisions ahead of the market.

Huq’s location intelligence platform offers:

  • Unmatched Data across the UK and international markets.
  • Speed-to-Insights to ensure your strategies are led by the latest data.
  • High-Value Reporting with pricing available for single assets through to national markets and global coverage.
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Use location intelligence data to identify your customers and understand consumer movement trends

Location Intelligence in One Platform

Our comprehensive reports offer 7 unique location insights to enable government, retail, real estate, and finance sectors to make better decisions.

Footfall

See average visitor foot traffic for new and existing locations.

Granular Catchment

Discover where your visitors are travelling from.

Consumer Purchasing Power

Understand consumer purchasing power across target locations to align your brand to the right visitor profiles.

Use Huq's location intelligence analytics reports to gain visibility of the locations you manage.

Spend Data

Compare the relative spend and footfall for any retail location.

Dwell Time

Find out how long visitors stay in a specific location.

Density

Discover footfall hotspots and prime pitches with density heat maps and see where your customers are and where you should be.

3400

Stores

38

Countries

$12.5Bn

Annual sales

Huq’s catchment insights allows JD to more accurately assess the impact of the wider retail catchment on the sales potential of new store opportunities

Alastair Browne, JD Group Head of Site Research & Strategic Insight

JD sports logo

Global Reach: Location Intelligence Data for 190 Countries

We partner with apps globally to ensure consistent coverage across the world. Whether you want to benchmark location performance in Manchester, Dubai, or Sydney, our data is collected, processed, and anonymised the same way, giving you a standardised global data set.

190

Countries

2,500+

UK Retail Centres

1.5Bn

Daily Data Points

FAQs

Location intelligence involves analysing location, consumer and sales data to guide and improve decision making. By integrating geographic information with commercial data and visitor profiles, organisations can identify key patterns and trends. Location intelligence is used across industries, including retail, local gov and BIDs, finance and real estate. It empowers brands, organisations and governments to make data-driven decisions based on spatial information.

Location intelligence is a powerful tool for retailers. By integrating geographic data with business analytics, retailers can make informed decisions about store locations, customer demographics and market trends. Here’s how you can effectively use location intelligence in retail planning:

  • Competitor Benchmarking: review the distribution of competing chains and find gaps in the market to open new stores.
  • Customer Segmentation and Targeting: Understanding visitor profiles for targeted marketing strategy.
  • Market Penetration and Expansion Strategies: identify potential markets for expansion in underserved areas where there is potential for high demand.
  • Identify Optimal Store Locations for Site Selection: analyse foot traffic patterns to ensure new stores are located in areas with the most customer exposure.

Location intelligence can significantly improve public services by enabling government agencies, municipalities, and public organisations to make data-driven decisions that enhance efficiency, optimise resource allocation, and improve citizen well-being. Here’s how to use location intelligence for public services across various sectors:

  • Gain true visibility of your town centres and high streets
  • Enhance public spaces
  • Improve accessibility
  • Enhance Visitor Experience
  • Project Validation

When considering which location intelligence software to opt for for your organisation, consider key factors like security and data sourcing, analytics capabilities, user interface and reporting options. Huq’s location intelligence is available in three formats: Reports, Dashboard or through the Data Feed. The Reports are available monthly, quarterly or annually for specific locations. The Dashboard is ideal if you’re managing multiple sites and reviewing different areas as you can compare and analyse multiple locations. You can also connect the Data Feed directly into your platform or BI dashboards to create your own reports for near real-time insights into consumer foot traffic, store performance and competitive positioning. See where visitors are coming from, where they’re going and how long they spend in each location.

The difference between Geographic Information Systems (GIS) and location intelligence lies in their scope and application. GIS is a technical system for collecting, analysing and visualising geographic data, often used by professionals working within environmental studies. Location intelligence, focuses on turning geospatial data into actionable insights by integrating it with business or demographic data, to improve decision-making in marketing, operations and real estate. While GIS is more specialised, location intelligence is broader, applying geospatial analysis to business contexts for strategic insights.

In the dynamic world of portfolio management, having a deep understanding of the nuances and performance of your assets across your portfolio is crucial. Huq’s location offers detailed asset-level location intelligence, providing you with actionable insights to guide space utilisation/ tenant mix/ marketing strategies.

Geolocation Intelligence focuses on real-time, precise tracking of the exact location of an object or person using GPS or mobile devices. It provides granular, moment-specific data like coordinates.

Location analytics is much broader and integrates geolocation data with other sources, such as demographic, business or environmental information, to derive strategic insights. While geolocation intelligence is used for real-time applications like fleet tracking and navigation, location intelligence data supports decision-making in areas like retail site selection, market analysis and urban planning. Essentially, geolocation intelligence is a subset of location analytics. Location intelligence offers a much more comprehensive location spatial analysis.

Location analytics software covers:

  • Primary focus: Business and consumer data-driven decisions
  • Data Sources: Mobile devices, transactions and IoT
  • Use Case: Retail planning, investment strategy, portfolio optimisation, asset management and consumer behaviour
  • Technology: Business intelligence tools and data visualisation platforms
  • Applications: Site selection, urban planning and marketing

Stay ahead of market trends and make proactive investment decisions by tracking consumer engagement in target trading locations. Guide informed investment decisions are key to maximising asset returns. Huq’s location insights can provide the precision you need to manage your portfolio with confidence.

Location intelligence is widely used in real estate to improve decision-making, optimise asset performance and investment strategies and track market trends. Here are key use cases:

  • Property Valuation and Investment Analysis: find locations hotspots with high footfall for acquisitions.
  • Market Analysis: optimise your existing portfolio and ensure your assets are still in high footfall, high use areas.
  • Risk Management: identify any assets that are underperforming against location for relocation or divestment. 

Why Huq's Location Intelligence Is The Right Choice

Huq location intelligence data combines global coverage, privacy protection, reliability, and ethical data collection practices, making it the cost-effective choice for businesses seeking actionable insights into consumer behaviour and near real-time market trends.

Feature

1st Party Data

Huq is the only 1st party data provider globally.

Cost Effective

Comprehensive footfall reports at Low cost entry point.

Spend Data

Footfall enriched with Mastercard® geo-spend data.

Globally Consistent

One collection method for like for like comparison.

Accurate Counting

Measures the unique visitors without double counting.

GDPR Compliant

We comply with the highest standards in privacy.

Our Product

Third Party

Hardware

Why trust Huq for Retail Analytics?

Huq’s location intelligence data enables you to derive the most accurate and actionable insights for your organisation. With our comprehensive data solutions, you can confidently pinpoint customer behaviours for better investment decisions.

Quality of Data

Huq is the only first-party that collects data directly from end users through our SDK technology, ensuring the highest quality and reliability in the industry.

Speed to Insights

Get retail data insights after just 4 days. You can be confident in receiving timely and actionable insights to make informed decisions quickly.

Availability of Data

Our varied data panel captures a wide range of data points, including consumer movement and spending patterns for deeper analysis and understanding.

Use Huq's location intelligence analytics reports to gain visibility of the locations you manage.

Maximise the Potential of your Portfolio

Assess the performance of your stores by benchmarking against location. Evaluate the footfall health of your retail sites to determine where to invest to ensure growth in thriving sites. Focus on areas with stability or growth to ensure long-term success.

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