Create a thriving Shopping Centre with Huq’s location insights

Demographic data provides insights into the characteristics of people visiting areas and sites, such as age, gender and purchasing power. Using demographic data can help you identify the right target brands to ensure your sites cater to your customers with the right tenant mix. For example, if a location attracts professionals you could include fitness centres or trendy restaurants or bars, enhancing overall property appeal and profitability.

Location insights such as footfall, demographic profiles and visitor behaviour to strengthen your lease negotiations. Huq insights provide a clear picture of property potential, justifying rental rates, lease terms and tenant improvements. Peak visiting times and visitor demographics can also help tenants plan their operations and marketing strategies more effectively.

Benchmarking performance of different sites or locations helps portfolio managers to understand how their sites perform relative to locations in terms of footfall, visitor demographics and engagement. This helps identify strengths and areas for improvement, guiding investments and management strategies to enhance overall property performance and competitiveness in the market.

Huq’s data provides real-time insights into footfall patterns, helping property managers understand when and why fluctuations occur. By analysing this data, portfolio and investment managers can identify trends such as seasonal variations or the impact of local events.