Explore the changing patterns of consumer footfall behaviour

Create a thriving high street with location insights

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Location insights used by local councils and BIDs across the UK

How do we support local businesses?

Create a thriving local economy

Demographic and spending data provide valuable insights about the types of people visiting your high street, the impact on the local economy and how this changes over time. This data can be used to tailor services and community initiatives to support specific businesses. By understanding visitor profiles, councils can offer targeted marketing assistance and training programs to help local businesses thrive.

Create a thriving local economy with footfall data
Enhance visitor experience
How can we rebuild a community centric high street?

Enhance visitor experience

Huq’s footfall density heat maps can pinpoint high-traffic areas, enabling councils to prioritise investments in popular hotspots, pedestrian areas and amenities where they will have the most impact. Density heat maps can also be used to identify underutilised spaces that could benefit from beautification and functional improvements.

Leverage Location Insights in one platform

Our comprehensive reports offer 7 unique location insights to enable government, retail, real estate, and finance sectors to make better decisions.

Footfall & Daypart Data

Understand where visitors go, the times they visit and how long they stay.

Spend Data

Compare the relative spend and footfall for any location across the UK.

Granular Catchment

Discover where your visitors are travelling from.

Demographics

Gain an understanding of visitors with detailed visitor profiles including gender, age bands and purchasing power.

Dwell Time

Find out how long visitors stay in a specific location.

Density

Discover footfall dead zones with density heat maps to identify areas for investment or beautification.

Global Reach: Location Intelligence Data for 190 Countries

We partner with apps globally to ensure consistent coverage across the world. Whether you want to benchmark location performance in Manchester, Dubai, or Sydney, our data is collected, processed, and anonymised the same way, giving you a standardised global data set.

190

Countries

2500+

UK Retail Centres

1.5Bn

Daily Data Points

Why Our Location Intelligence Data Is The Right Choice

Huq location intelligence data combines global coverage, privacy protection, reliability, and ethical data collection practices, making it the cost-effective choice for businesses seeking actionable insights into consumer behaviour and real-time market trends.

Feature

1st Party Data

Huq is the only 1st party data provider globally.

Cost Effective

Comprehensive footfall reports at Low cost entry point.

Spend Data

Footfall enriched with Mastercard® geo-spend data.

Globally Consistent

One collection method for like for like comparison.

Accurate Counting

Measures the unique visitors without double counting.

GDPR Compliant

We comply with the highest standards in privacy.

Our Product

Third Party

Hardware

Common questions about our Location Intelligence data.

FAQs

Footfall data measures the number of people visiting specific locations, such as high streets or public spaces. This data is crucial for public sector planning because it helps understand how and when different areas are used. It informs decisions on resource allocation, infrastructure development and community services, ensuring that public investments meet the needs of residents and visitors. It can also be used to assess the success of initiatives, campaigns and development.

Demographic data provides insights into the characteristics of the population in a given area, including age, gender and spending power. For public sector bodies, this data is invaluable for planning community services and initiatives. It ensures that policies and programmes can be tailored to the specific needs and preferences of the local community, driving effective change.

Location insights encompasses data on foot traffic, spending patterns and demographic information for a certain geographical location. These insights help town planners understand how different areas are used and identify opportunities for improvement or development. They can guide decisions on where to build new infrastructure, enhance public spaces, or support local businesses, ultimately fostering more vibrant and functional communities.

Yes, Huq’s data is both secure and compliant with GDPR and other relevant data protection regulations. The data is anonymised and aggregated to ensure privacy and security, making it safe for use in public sector projects. This compliance guarantees that while valuable insights are provided, the privacy of individuals is fully protected.

Huq’s footfall data can identify trends and patterns in high street activity over time, such as peak visiting times and areas with declining foot traffic. This information helps public sector bodies understand the factors contributing to decreased activity and develop strategies to attract more visitors. Initiatives could include improving amenities, promoting local businesses, or organising community events to revitalise these areas.

Reasons for choosing Huq Location Data

Huq’s location intelligence data enables you to derive the most accurate and actionable insights for your organisation. With our comprehensive data solutions, you can confidently pinpoint customer behaviours for better investment decisions.

Quality of Data

Huq is the only first-party that collects data directly from end users through our SDK technology, ensuring the highest quality and reliability in the industry.

Speed to Insights

Get data insights just 4 days after it happened. You can be confident in receiving timely and actionable insights to make informed decisions quickly.

Availability of Data

Our varied panel ensures comprehensive data collection, capturing a wide range of data points, including consumer movement and spending patterns for deeper analysis and understanding.

Transform Your Town Centre with Location Intelligence Reports

Unlock the potential of in-depth foot traffic insights. Download your complimentary sample report to begin your analysis today!

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