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Location Intelligence 101: A Guide for Retailers

Don’t make decisions without the data. We break down the reasons why location intelligence is essential for retailers looking to super-charge their strategy.

The last three years have not been kind to retail. A constant tide of circumstances beyond – for the most part – the direct control of the retail industry, has influenced footfall traffic, business rates, right through to the spend of consumers once they hit the high streets, retail parks and shopping centres. The tides are, however, receding – and by grasping the opportunities available in location data, retail leaders can make informed decisions that win them market advantage. As a leader in the location-based insights space, Huq is here to empower retail industry organisations with the strategic intelligence to create environments that attract more returning customers, and ultimately uptick sales. Think of us as your personal solution-based advisor. We tailor our approach to your business to drive improved sales results.

Let’s get into it.

In November 2023, the UK’s British Retail Consortium (BRC) – informed by destination data – observed that consumers are moving away from shopping around; less seduced by the lowest prices, and instead focus-purchasing and paying more to “buy less”. Consumers are adjusting to the inflation-driven cost of living crisis and are making strategic decisions when purchasing. Industry leaders, the BRC concluded, could do well to concentrate efforts on customer loyalty and reaching consumers earlier, to earn customer loyalty and get customers returning more frequently to spend more.

Understanding this shift in consumer behaviour wouldn’t be possible without consumer, location-based data. And this is where Huq comes in. We are the leading provider of rich and real-time geospatial data that can help leading retail strategists stay ahead of the curve, and even predict consumer behaviour to achieve a competitive advantage.

Our cutting-edge platform harnesses unrivalled, first hand and third-party global sources to deliver unrivalled insights to our clients. Our unique research data sets, summarised below, ensure you are capturing the right store performance metrics will inform site selection and store KPI evaluation. All delivered with up-to-date accuracy, in real-time.

Let’s dive in.

Footfall

Our footfall traffic insights can be tailored within our user-friendly, dashboard to provide hourly, daily, weekly, monthly and annual footfall data – right down to a specific location. We have historic location data going back over 5 years – enabling you to look at the curve of behaviour and determine trends. Learn how your local area is being visited and unlock how to best deploy location-based marketing, most accurate sales forecasting, and surface the potential for the best stores.

Density

Pinpoint the busiest regions in a nominated space. Understanding density of visitors highlights the underutilised areas of your space and opportunities for improved utilisation.This localised intelligence can be used to inform retail expansion strategies and geo-targeting the most optimum consumers.

Dwell

Once more, beyond footfall, it’s vital to understand how long individuals are spending in a given place and space. The propensity to shop and spend after all relies on consumers sticking around, and understanding dwell time-to-conversion presents a major advantage. Our dwell time data could be used to inspire retail spatial analysis strategies, as well as leading to customer behaviour and competitor location analysis – and even collaboration.

Catchment

By connecting visitors to geographic movement and – anonymised – demographic detail, retailers can better hone demographic segmentation for products and services. Here’s how you can distinguish which consumer demographics are attracted to some spaces more than others. The combined quantitative and qualitative scope of this data set will empower your operational, financial and marketing teams to create strategies for success.

Don’t take our word for it, we work with some of the market’s largest retailers and hospitality merchants who use our proprietary data insights to make informed strategic decisions that support better business. One such client is JD Sports, who utilised our Catchment Areas insights to measure the size and fit of consumer opportunity. This drives decisions when assessing new store locations – taking into account competitive influence intelligence and the potential impact on nearby outlets – so as not to cannibalise existing customer segments.

This is a significant step-change for JD Sports when comparing data to, say, more generalised drive-time catchment information. As Alastair Browne, Group Head of Site Research and Strategic Insight at JD Sports puts it, “Huq’s Catchment Insights allows JD to more accurately assess the impact of the wider retail catchment area of the sales potential of new store opportunities.”. With 900 store locations, and annual revenue of £10.12bn, Huq’s core products for retail are a staple, and invaluable, tool for JD Sports to remain competitively advantageous.

JD Sports’ CEO, sums it up even more simply…

Huq’s catchment analysis forms a key role in our new store approval process.”

How we work with you

Our customer success team works directly with you to ensure alignment with your aims and business objectives, providing a solid environment to create strong strategies and make game-changing decisions. We will support you to create compelling data-driven narratives that support your initiatives for stakeholders including Board, C-suite, internal, external partners and colleagues.

Huq is trusted by over 300 partners, including major retailers, news institutions, the top 5 real estate brands, over 100 Government organisations, and internationally esteemed university research teams. Our experience demonstrates you’re in safe hands when it comes to leveraging crucial cutting-edge technologies – made straightforward by our experienced and personable team.

For Store Planners of Franchisees

Imagine a world where uncertainty fades away, and every decision you make is backed by precision. Huq steps in as your partner, meticulously confirming the potential of new locations through both quantitative and qualitative success criteria. No longer will a location’s performance remain a mystery; Huq unravels the truth through side-by-side ranking with direct sales-informing metrics. Analysing trends across diverse timelines empowers you to discern correlations and take decisive actions with confidence. With a centralised view of all your locations, delve deeper into demographics and competitor capture rates, enabling unparalleled insights for your strategic planning.

For Market Planners and Strategy Leaders

In the realm of market expansion, Huq emerges as your indispensable ally, elevating your strategy with real-time insights to identify and monitor potential locations for exponential revenue growth. Gain an unparalleled advantage by being the pioneer in discovering burgeoning areas before your competitors, supported by Huq’s cutting-edge data. With precision, Huq crafts a curated list of high-quality expansion sites grounded in real-time data insights, ensuring every decision is underpinned by accuracy and trust. Benchmarking crucial KPIs becomes effortless, guiding your vital decisions with a firm foundation of reliable data. Huq isn’t just about expansion; it’s about understanding consumer behaviour intricacies, refining development projects through in-depth consumer movement analysis. Huq empowers you to boost sales predictions, seize lucrative opportunities, and sculpt an expansion strategy that leads the market.

For Optimisation and Portfolio Managers

Huq presents the gateway to unlocking the full potential of your existing portfolio, transcending traditional strategies to meticulously optimise and maximise your investments. Seamlessly identifying gaps and circumventing cannibalization, Huq’s data is built to help you ensure peak performance across your entire estate. It’s not just about identification; Huq delves deep into customer behaviours, distinguishing between successful and unsuccessful patterns to guide your decision-making. Picture a comprehensive ranking of potential locations, empowered by sales-informing metrics that validate your strategies against a myriad of metrics, guaranteeing confidence in every move. Huq doesn’t just stop at identification—it captures your target audience precisely where they are, enabling swift and assured action driven by real-time data. Don’t let opportunities slip away; Huq illuminates the metrics underlying store triumphs or setbacks, giving you the power to optimise and elevate your portfolio to unprecedented heights of success.

For Impact

Retailers must be increasingly demonstrative of Environmental, Social and Governance (ESG) commitments, and transparent to an ever-demanding consumer and colleague base. New and existing customers smell, see, and sense any deviation from authenticity. And they let retailers know their disapproval through their purchase power, spending with social conscience.

So, our advice?

Make the high-level business decisions easier with the right location, footfall, dwell and density, and catchment intelligence. Leaving you more time to concentrate on product, people, and planet.

Consider us a colleague and cheerleader – keen to see you put your best foot forward and stride on armed with the toolkit to take on the rest.

We would love to work with you – today – on your retail strategy, informing your leadership team with the insights that mean you can do what you do best. We’ll help you optimise and grow your customer base, and you can ensure colleagues are supported and driven by your company’s success.

So, make the right decisions with data as unique as your offering. Visit Retail – Huq Industries to book a demo, call us with your questions, and we look forward to meeting you.

They say the sky’s the limit. With Huq the ground is the launchpad.


Leveraging Mobility Data: Optimising Real Estate Strategy and Operations

Location Intelligence 101: A Guide for Real Estate

Pinpoint prime investments with data-driven decisions. We explain how location intelligence can unlock the keys to the right real estate – for investment and development that delivers.

In a market that is riddled with complexity – perceived and real – location intelligence helps real estate industry leaders gain vital competitive advantage and cut-through clarity. Huq understands this data more than anyone. Some of the challenges facing the real estate sector you’ll be familiar with include rising inflation and spiralling interest rates (now, thankfully coming down or at least stabilising), the long tail impact of Covid 19 on decentralisation, and – of course – regulatory factors.

Let’s get into it.

Post-Covid working, as an example, has led to a substantial flow of people and resources away from dense urban areas and into suburbs and even further afield. As ‘the local’ is experiencing a revival, the business district and so its property market – particularly commercial – faces a decrease in demand. How then does a portfolio property investor / developer choose the optimum space to purchase?

As ever, location intelligence and live demographic data is key. Real estate data insights have traditionally focused on conventional metrics like occupancy rates, rental fees paid by tenants, and local market trends. More recently however, there’s a growing appreciation of the power of non-traditional variables – like the growth and positioning of local pop ups and stores (think the proliferation of indie coffee shops), localised online reviews (Google, Yell, Trusted Reviews, and app-based Swarm – that was once Foursquare). It also pays to explore any influx into an area of businesses, retail, and hospitality; the latter would not open up if it wasn’t confident there’d be people willing to part with cash for their croissants, carrot cake, or Calamari.

Let’s look at Wimbledon town centre as a microcosm of this. Covid became the death knell for many of the brands associated with casual footfall in this south-west London town, better known for its serve than its shopping to be fair. Sure enough, its prime retail complex, Centre Court, became a ghost mall of boarded doors and white-misted windows. The Broadway high street also suffered terribly. However, post-Covid and – we’re certain – the result of a smart evaluation of localised intelligence, catchment demographics, and geospatial data, has led to an incredible property development investment (plaudits to Romulus, the group in question); and the christening of the new ‘Wimbledon Quarter’. There has been a disassociation of the old mall from its tennis tournament neighbour, and replacement with a new vibrant space for an economically mobile, and greener-leaning demographic to “connect, engage, and thrive”.

Gone are the brand staples, which are catered for either in retail parks, nearby towns, and a huge consumer pivot to online. In their stead is a bespoke wall-climbing franchise, an indoor golf entertainment and light food-driven enterprise, and a large seasonal pop-up area – currently hosting a modest ice rink, and crepes and Christmas gifts outlets.

Only intensive, but user intuitive, analysis of location data and demographics informs decision making to invest in the right kind of property development. We’re sure (even) more housing will follow.

This is but one example. There is also a widely reported growing ageing population in the UK, which in turn presents challenges for accommodation for this demographic – as multi-generations may have to live together, and care environments bulge and bend at the seams. This market is well worthy of exploring, to help deliver best in class real estate to build communities and support individuals and families – through dignity, independence and affordable housing.

How can you make location your competitive advantage?

We want to help ensure property site selection is low risk, repeatable, and data-driven.

These factors can be refined and improved by adding even more layers of location-based data, via Huq’s expertise and market-leading tools.

Let’s look at some examples:

Footfall

Which areas, centres, businesses get the most foot traffic, and which ones get the least? Which ones are on the up versus declining?

Density

This data can identify what kinds of stores’ customers visit a given area or district. Are there out-of-the-way venues that are popular also, that could be reached by a close drive or transport? These are all decisions forming values.

Dwell

How many people visit a business area? How long did they spend there? How does current foot traffic compare to last year or to 2021 and even before Covid? Which days are the most crowded? These are all key indicators for real estate investors that can support making sound, informed judgements – where premium investment is vital.

Catchment

By capturing geographic movement and – anonymised – demographic detail, developers and investors can see live and historic detail on demographic segmentation; aiding real estate market forecasting as to who these groups are and what they care about.

How we can work with you?

There are a myriad of ways Huq’s core location expertise could help identify successful investment strategies for property location optimisation, including:

For Investments

As we’ve talked about, areas visitors’ insights can power decisions and identify promising real estate site selection; and observe and capitalise on property investment trends.

For Marketing

Target the right stakeholders through real estate market insights.

For Competitive Benchmarking

See where you stand based on market intelligence, gleaned from location intelligence solutions.

For Housing and rental optimisation

Attracting tenants and finding the right vacant units through real estate market research.

We want to help ensure property site selection is low(er) risk: i.e., repeatable, and data-driven. These factors can be refined and improved by adding even more layers of location-based data, via Huq’s expertise and market-leading tools.

So, how does it work?

We are a dedicated and experienced team who first work to identify your needs, and will recommend the right Huq tools to get the intelligence you need. Huq works directly with you to ensure alignment with your Board, your business objectives, and aspirations. And our user-friendly and tailorable dashboard software lets you see the detail in the data and help join the dots.

You can rely on us to provide a supportive environment to make game-changing decisions, as we did with Aviva Investors.

As Jonathan Bayfield Head of UK Real Estate Research at Aviva Investors told us, Huq data

“Huq data helps [Aviva] to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients.

[For instance] Huq’s mobility data allows us to measure footfall, almost in real time, by submarket and by region.”

We are trusted by over 300 partners, including Aviva Investors, Colliers, CBRE, Cushman & Wakefield, not to mention major retailers, news institutions, and over 100 Government and university research teams.

Decision making is only as good as the data you put into it, and we’ve looked at how footfall, density, catchment, and dwell all add up to provide a real-time picture of a destination, and a place to call home.

We would love to engage our world class location intelligence suite, to help you make the right decisions when it comes to strategic and – ultimately profitable – property investment. We welcome the chance to support your real estate strategy, empowering you with the accuracy and reliability of real-time insights that will make the future come alive with possibility. Visit Real Estate – Huq Industries to book a demo, we’d love to talk and show you around.

They say the sky’s the limit. With Huq, you can make location your competitive advantage.


AI-and-Huq

AI in retail: unlock new opportunities with Huq and AI analysis

AI meets Huq. With the powerful combination of Huq’s data and ChatGPT, we can unlock valuable insights together. This doesn’t replace human insight and decision making – but it will aid strategic thinking and resource time. Jump into how AI can level-up location intelligence for retailers, with our latest blog.

Welcome to AI meets Location and Movement Data. Here is where the powerful combination of Huq’s data and generative AI unlocks valuable insights rooted in superfast analysis and informed recommendations. This doesn’t replace human insight and decision making – but it will aid thinking and resource time. Let’s jump into how AI can level-up location intelligence.

As we’ve talked about in our 101 Guide for Retailers, Huq’s unrivalled location-data product suite empowers our clients with the agency to make strategic decisions – rooted in real-time intelligence. Sometimes, it helps to harness more insights – driven by AI – to add dimension, sharp analysis and recommendations to drive even more impact.
Combining the twin technologies of our Huq data analysis, and fast-growing generative AI tool ChatGPT, can power up your AI-powered retail insights; and could help retail strategists shape and improve customer targeting, giving you competitive advantage.

Let Huq take the expense away from consultancies and bring this in-house – cheaper and faster!

Here are just some examples as to how together, AI and Huq can identify blind spots, analyse swathes of data in seconds, and even give recommendations as to how your organisation might employ the findings to grow your data-driven retail strategies.

Footfall Analysis

Huq data can provide information on footfall traffic – and therefore – patterns around retail environments. When combined with AI, this data might be analysed to forecast peak shopping times and customer flow around, and within, stores. Retailers can use this to inform colleague deployment, in-store layouts, and design better, data driven marketing strategies.

Combined with density and catchment data, retailers can make informed decisions in identifying new store locations, understand the variants and seasonality of footfall and consumer behaviour, and figure out what audiences they are failing to capture. See below.

Customer behaviour insights, and ‘nudging’

By integrating our data with AI-powered analytics, retailers can better understand, predict, and influence consumer behaviour. Insights such as dwell times, frequently visited areas within stores and even preferred shopping routes, can help retail strategists determine where to place product, and optimise sales. Generative AI algorithms can help identify patterns in this data to personalise shopping experiences and drive stronger and more strategic marketing.

Supply Chain Optimisation

Better understanding behaviour and product popularity, gives retailers a strong hand to forecast demand, and therefore more accurately optimise supply – minimising stockouts and reducing overstock accordingly. Location data, and AI analysis can even help identify the busiest times and routes for last-mile delivery services. We imagine (for example) florists, and restaurants would benefit from this knowledge. This is the kind of intelligence that drives Amazon – but it’s yours at a fraction of the expense and hassle!

Competitor Analysis

Huq global data also helps retailers identify footfall, dwell and density around competitors’ stores. Applying AI algorithms can mean identifying areas with higher customer overlap, and help retailers make informed decisions around market positioning and develop competitive advantage

Why Huq? Expertise speaks, AI aligns

AI and its myriad of – seemingly unlimited – iterations and innovations of new tools and uses, comes of course with caution; principally when it comes to the ethics around AI use, and the security of data. Our advice here is twofold: use good data, and ask the right questions.
By using informed and concise AI engineer prompts (and – yes – Huq has the expertise here to help you hone your questions for best case responses), we can quickly and confidently produce more precise, rich, and real-time intersectional data.
Data is only as good as its accuracy, and at Huq we have you covered. Our game-changing granular primary and third-party data sources– deep and detailed as they are – are anonymised and adhere to strict GDPR controls. It’s not possible to determine individuals beyond grouped socioeconomic, geographic, ethnicity, and age banding.
In turn then, when exploring consumer behaviour insights to hyper-personalised marketing we’ll help you generate accurate, informed, real-time trends, using our As a vertical data solution, with the highest data accuracy and consistency, we are among the only being leveraged by international research organisations.
Huq is trusted by over 300 partners, including major retailers, news institutions, the top 5 real estate brands, over 100 Government organisations, and international university research teams. With Huq, you’re in safe hands and globally acknowledged expertise.

Get In Touch

To summarise, in this blog we’ve looked at how Huq and AI can work hand in hand to understand and optimise footfall; to forecast demand and grip supply and logistics like never before; drive efficiency when it comes to colleague deployment as well as product ranges, seasonality, and nudge purchasing; and how Huq helps retail leaders get a handle on the true demographics of its store locations and those of their competitors. Finally, we’ve identified how proactive retail decision-making can determine where new stores are placed.

Huq and AI disrupts and innovates retail – and we can’t wait to help you get the edge.

Revisit our Huq and Retail 101 Guide, for breakdowns and examples of how we can work wonders for franchisee and store planners, portfolio and real estate managers, marketing leaders – not to mention impact on your ESG delivery.

We would love to work with you on your retail strategy, informing your leadership team with the insights that mean you can thrive – and not just survive in (what can be) a challenging retail environment.

Visit Retail – Huq Industries to book a demo, call us with your questions, and we look forward to meeting you.

The go-to location intelligence platform, trusted by:

    • 100+ Government Organisations
    • Top 5 Real Estate Organisations
    • Major Retailers
    • 10 Trillion+ AUM in Financial Firms
    • ~ 20 News Institutions
    • Major University Research Teams
    • Global Consulting Teams

Book a demo today.


Hourly Footfall Module Artwork

Hourly Footfall

Hourly Footfall

When are we busiest?

Find out when the peak times are for your green spaces, town centres, shopping centres and retail parks. Use Hourly Footfall to track performance.

Add to wishlistBook demo now

Knowing when people choose to visit tells us a lot about why they come

- Night Time Economy Manager,
District Council

Hourly Footfall Module Example
Hourly Footfall Module Example Two
An Image of Hourly Footfall Metrics
INSTANT MONITORING

What is Hourly Footfall?

Hourly Footfall is a measure of the number of unique visitors present at an area split out by hour of day and day of week.

Why use it?

Understanding when people visit informs how best to manage and maintain local spaces. Compare weekdays and weekparts to track trends in commuting patterns, leisure activity and the effect of your interventions. Retailers use Hourly Footfall to help optimise their retail estate portfolios.

Book a demoView Case Studies

Hourly Footfall

Module Features

Download Factsheet
  • Daily hourly footfall reports
  • View trend and daily results
  • Get actual and indexed values
  • Make year-on-year comparisons
  • Any place, any size, anywhere
  • Up to 4+ years' data history
  • Benchmarking data available
  • Full nationwide coverage
  • Compare with multiple places
  • Income demographic filters
  • A zero-hardware solution
  • No installation or maintenance
  • Export results data as CSV
  • Download live reports as PDF
  • Fine-grained date filters
  • Data accuracy validated
  • Training & support included
  • Used by 50+ UK councils

"What's the busiest day for footfall locally?

Economic Development Officer, County Council

"What's the optimal time for maintenance?

Parks & Open Spaces Manager, City Council

"When can we expect peak traffic flows?

Transport Planning Manager, District Council

No hardware. Instant setup. History included out of the box.

Frequent Updates

Monitor performance across the places and centres you manage in near real-time. Use high-frequency insights to plan and react at pace.

4yrs History

Huq provides up to 4yrs of monitoring history for every new location out of the box, making annual comparisons fast and easy.

Instant Setup

Get access to Huq's monitoring platform today! Instant setup. No hardware, cameras or any other infrastructure needed.

UK Coverage

All Huq's place monitoring products are available for any location in the UK and beyond. Any place, any size, anywhere - country wide.

Add to wishlistBook demo now
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Young People Working in Office
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CUSTOMER SUCCESS

One-to-one customer success support built in

Huq's unique Customer Success offering provides hands-on training and support in reports creation for each and every one of its customers. Learn to interpret, visualise and talk about your data!

  • Hands-on user training
  • Custom report building
  • Expert advice & support
About Customer Success

Granular Catchment Module Artwork

Granular Catchment

Granular Catchment

Where do visitors come from?

Discover where visitors to places travel in from. This precision module offers the ability to quantify how many visitors come from each postcode district. Use Granular Catchment insights to enrich your footfall data!

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This granular insight allows us to quantify how many visitors come which postcodes

- Visitor Insights Manager,
National Park Authority

Granular Catchment Module Example
Granular Catchment Module Example Two
An Image of Granular Catchment Outputs
INSTANT MONITORING

What is Granular Catchment?

Granular Catchment is the first ever product that quantifies number of visitors to specific destinations according to where they travel from.

Why use it?

Use Granular Catchment to understand the impact of accessibility projects - ie. public transport improvements - on local and wider mobility. Explore the impact of events and interventions in terms of town centre appeal. Measure how seasonality affects how tourists visit an area.

Book a demoView Case Studies

Granular Catchment

Module Features

Download Factsheet
  • Export data as CSV
  • Uses postcode district units
  • Footfall insight enrichment
  • Understand seasonal trends
  • Measure accessibility projects
  • Monthly reporting cycle
  • Up to 4+ years' history
  • Quantify tourism volumes
  • Available for any town or centre
  • Download live reports as PDF
  • Hardware free solution
  • Instant monitoring insight
  • Full nationwide coverage
  • Data accuracy validated
  • Training & support included
  • Year-on-year comparisons
  • Used by 50+ UK councils

"Has increased marketing spend attracted visitors from further away this summer?

Economic Development Officer, County Council

"Since our transport improvements have we seen positive in accessibility?

Senior Transport Planner, County Council

"What's our conversion rate for visitors travelling from this location?

Store Planning Manager, National Multiple Retailer

No hardware. Instant setup. History included out of the box.

Weekly Updates

Monitor performance across the places and centres you manage in near real-time. Use high-frequency insights to plan and react at pace.

4yrs History

Huq provides up to 4yrs of monitoring history for every new location out of the box, making annual comparisons fast and easy.

Instant Setup

Get access to Huq's monitoring platform today! Instant setup. No hardware, cameras or any other infrastructure needed.

UK Coverage

All Huq's place monitoring products are available for any location in the UK and beyond. Any place, any size, anywhere - country wide.

Add to wishlistBook demo now
Young People Being Creative in Office
Young People Working in Office
Young Lady Having a Phone Conversation
CUSTOMER SUCCESS

One-to-one customer success support built in

Huq's unique Customer Success offering provides hands-on training and support in reports creation for each and every one of its customers. Learn to interpret, visualise and talk about your data!

  • Hands-on user training
  • Custom report building
  • Expert advice & support
About Customer Success

Footfall Module Artwork

Footfall

Use footfall data to learn how many people visit places

Get the leading footfall counting system built for decision makers in Local Government, BIDs, Retail and Real-estate teams.

Add to wishlistHow it works

Footfall monitoring is the single most important insight we use to manage places

- Head of Economic Development,
County Council

An Image of Tring
An Image of People in a High Street
An Image Showing Footfall Outputs
FOOTFALL MONITORING
Accurate Footfall Monitoring

How many people are in this place?

Learn how many unique visitors are present in the places you manage, and how that changes with time. Verified people counting methodology. No double counting!

  • Daily footfall counts
  • No hardware needed
  • Available UK-wide
  • Any place of any size
  • Up to 4+ years' history
  • Demographics included
Add to wishlistWatch Video Tour

Watch to learn why Huq's footfall counting system is trusted by over 70+ UK clients

Our detailed, verified people counting system has been selected to providing insights to organisations including:

Getting started is easy

Simply trace your places, and go!

Get instant footfall counting data for any place of any shape or size - UK wide. Use our specialist place tracing tools to define the area you want to cover and get accurate results today!

Add to wishlistGetting Started
People Shopping in London
An Image of Cyclists in London
Gismap Polygon Tracing Tool
INSTANT MONITORING
Get the free report

In 2021-22 UK Govt. DHLC made £56 million in funding available to UK councils.

Huq analysed footfall performance for centres UK-wide to rank the greatest winners during that period.

Download the report

Start measuring footfall traffic today!

Step 1: Get a personal demo

Get a personalised demo with our team of experts

Step 2: Trace your places

Define the areas that you would like footfall data for

Step 3: Get monitoring!

No equipment, no installation. Start monitoring your places today!


Dwell-time Module Artwork

Dwell

Use dwell-time to find how long people spend in places

Get accurate visitor dwell-time insights made for decision makers in Local Government, BIDs, Retail and Real-estate teams.

Add to wishlistHow it works

Dwell-time provides leading indicators on the performance of the local economy

- Head of Economic Development,
County Council

An Image of Tring
An Image of People in a High Street
An Image of Dwell Time Metrics
VISITOR DWELL-TIME
Dwell-time Monitoring

How long do visitors spend in this place?

Dwell-time is a measure of the average time that visitors spend within an area per trip. Get the output in minutes, updated everywhere on a daily basis!

  • Daily dwell-time reports
  • Results given in minutes
  • Organise by day of week
  • Group by hour of day
  • Over 4 years' history
  • Available nationwide!
Add to wishlistWatch Video Tour

Watch to learn why Huq's dwell-time data is trusted by over 70+ UK clients

Our detailed, verified dwell-time measurement system provides insights to organisations including:

Getting started is easy

Simply trace your places, and go!

Get instant visitor dwell-time data for any place of any shape or size - UK wide. Use our specialist place tracing tools to define the area you want to cover and get accurate results today!

Add to wishlistGetting Started
People Shopping in London
An Image of Cyclists in London
Gismap Polygon Tracing Tool
INSTANT MONITORING
Get the free report

In 2021-22 UK Govt. DHLC made £56 million in funding available to UK councils.

Huq analysed footfall performance for centres UK-wide to rank the greatest winners during that period.

Download the report

Start measuring visitor dwell-time today!

Step 1: Get a personal demo

Get a personalised demo with our team of experts

Step 2: Trace your places

Define the areas that you would like dwell-time data for

Step 3: Get monitoring!

No equipment, no installation. Start monitoring your places today!


Density Module Artwork

Density

Density Monitor

Discover local visitor hotspots

Find the most popular parts of towns, streets and green spaces with visitor density monitoring.

Add to my demoBook demo now

Density monitoring helps us find the most used parts of our towns

- Town Centre Manager,
Borough Council

An Example of a Density Map
Another Example of Footfall Density
A Coastal Example of Visit Density
INSTANT MONITORING

What is Density Monitoring?

Density monitoring is a visualisation of pedestrian flows and hotspots across whole towns, streets and centres. Density maps are updated daily.

Why use it?

Determine the places that attract most visitors to the areas you manage. Find the most valuable retail opportunities for within a centre or street. Learn how best to manage and maintain parks and spaces based on usage.

Book a demoView Case Studies

Density Monitor

Module Features

Download Factsheet
  • Daily density heatmap outputs
  • Hotspot granularity to 10m
  • Density score value provided
  • Measurement of the full area
  • Any place, any size, anywhere
  • Up to 4+ years' data history
  • Fine-grained date filters
  • Compare with multiple places
  • Download live reports as PDF
  • A zero-hardware solution
  • No installation or maintenance
  • Full nationwide coverage
  • Data accuracy validated
  • Training & support included
  • Year-on-year comparisons

"Have our changes brought people to new areas?

Town Centre Manager, Local District Council

"Where do different income groups spend time in our town?

Parks & Green Spaces Manager, County Councity

"Shall we open a store at this end of the road?

Estate Planning Manager, Multiple Retailer

No hardware. Instant setup. History included out of the box.

Weekly Updates

Monitor performance across the places and centres you manage in near real-time. Use high-frequency insights to plan and react at pace.

4yrs History

Huq provides up to 4yrs of monitoring history for every new location out of the box, making annual comparisons fast and easy.

Instant Setup

Get access to Huq's monitoring platform today! Instant setup. No hardware, cameras or any other infrastructure needed.

UK Coverage

All Huq's place monitoring products are available for any location in the UK and beyond. Any place, any size, anywhere - country wide.

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CUSTOMER SUCCESS

One-to-one customer success support built in

Huq's unique Customer Success offering provides hands-on training and support in reports creation for each and every one of its customers. Learn to interpret, visualise and talk about your data!

  • Hands-on user training
  • Custom report building
  • Expert advice & support
About Customer Success