Week 13 2025 Shopping Centres Performance: location analytics update
UK shopping centres reported an 11.6% weekly rise and an 18.8% year-on-year improvement, highlighting strong location analytics trends in shopping centres performance and robust visitor engagement.
The latest figures from The Benchmark Tracker showcase notable improvements in UK shopping centres performance. Across the country, shopping centres reported an average daily footfall of 30,000 in the most recent week. This figure marks an 11.6% increase from the previous week, though it remains 10.5% lower than levels recorded a year ago. The data, derived from detailed location analytics, not only highlights increased footfall but also indicates long-term visitor engagement trends.
Visitors are spending an average of 114 minutes per visit. While there is a slight week-on-week dip of 0.9%, the average visit duration has grown by 18.8% compared to the same week last year. This juxtaposition of short-term declines against year-on-year growth suggests that while overall visitation is improving, the weekly momentum in visit duration may be experiencing a temporary slowdown.
Regionally, there are distinct trends. In England, the performance is robust with an average daily footfall of 31,900, showing a 10.9% increase from the previous week. However, this figure is still 8.9% lower than the level a year ago. Despite this, engagement metrics remain strong with an average dwell time of 116 minutes – an increase of 2.7% on a week-on-week basis and 17.2% on a year-on-year basis.
In contrast, stats from Scotland present a mixed picture. Although Scottish centres recorded a lower average footfall of 24,400, they benefited from a sharp week-on-week rise. However, this increase is overshadowed by a significant 19.9% decline compared to the same period last year. Visitors in Scotland are spending an average of 79 minutes per visit. The weekly numbers show a downturn, though the annual decline remains modest in comparison.
Wales provides a less comprehensive snapshot with only dwell time data available. In the region, visitors are spending an average of 28 minutes per visit – a 7.7% increase from the previous week, yet this is set against a notable year-on-year decline.
Industry expert Joe Capocci from Huq Industries commented on the trends: “The sharp increase in weekly footfall seen in Scotland – as highlighted alongside industry news such as the recent expansion initiatives – underscores an important shift in visitor behaviour.” His observations stress the relevance of location analytics in understanding and adapting to evolving consumer patterns across the UK shopping scene.
In summary, while short-term performance metrics in some areas are subdued, the year-on-year improvements in visit duration and overall footfall highlight a positive trajectory for UK shopping centres. The insights derived from sophisticated location analytics continue to play a pivotal role in guiding strategies to further enhance shopper engagement and adapt to changing market dynamics.
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About Huq Industries
Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of physical commerce with our flagship lighthouse platform.
