Week 15, 2025 Retail Parks Performance: Insights from Location Analytics
UK retail parks show a modest dip in footfall (-3.4%) with increased dwell time (+9.5% YoY). Location analytics data and location intelligence trends underscore nuanced shopper engagement.
Overview
The latest figures from The Benchmark, as reported by location analytics, indicate that UK Retail Parks recorded an average daily footfall of 18,600 in Week 15, marking a decline of 3.4% from the previous week and 7.4% year on year. Although overall visitor numbers have moderated, the average visit duration of 69 minutes suggests a more nuanced picture, with a week-on-week dwell time decrease of 5.5% contrasting against a 9.5% year-on-year increase. This dynamic offers valuable insights into location intelligence trends.
Regional Performance – England and Scotland
In England, retail parks experienced a strong average daily footfall of 19,000, enduring only a slight week-on-week decline of 3.1% and a 6.6% year-on-year reduction. Dwell time persisted at 69 minutes with an 11.3% improvement YoY, underlining stable shopper engagement and reinforcing location intelligence observations.
Turning to Scotland, retail parks reported an average footfall of 17,600. They witnessed a 3.6% decrease on a week-on-week basis and a more marked 13.4% decline year on year. However, visitor engagement appeared higher with dwell times at 76 minutes, registering a week-on-week gain of 4.1% and an 8.6% year-on-year uplift.
Regional Performance – Wales
Wales, in contrast, showed a softer performance. Its retail parks recorded an average footfall of 14,900, down by 8.2% compared to the previous week and 11.6% year on year. The average visit duration in Wales also contracted, dropping to 63 minutes with a significant week-on-week decline of 14.9% and a year-on-year drop of 12.5%. This performance underlines distinct location intelligence trends in the region.
Industry Insight
Joe Capocci, a spokesperson for Huq Industries, commented, ‘The most striking change in footfall was the notable decline observed in Wales, which is reinforced by industry news regarding the upcoming closure at Craigleith Retail Park. This further underscores the evolving trends in shopper engagement.’
The data demonstrated through location analytics and intelligence is pivotal for understanding evolving consumer behavior amidst varying regional dynamics.
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About Huq Industries
Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of high street and town centre commerce.
