Government case study

Glasgow University

Using Mobility Data for Smarter Transport Planning

Results from our analysis are very positive and show that the data is highly representative

Colleagues in local government now use outputs from Huq’s data for travel insights across the Glasgow City region. Uses include origin-destination analyses, and learning what draws people to local neighbourhoods.

Using Mobility Data for Smarter Transport Planning

The University of Glasgow and the Urban Big Data Centre offer research expertise to cities across the United Kingdom. Since early 2020, we have used data from Huq Industries to measure mobility trends. Our research using this data centres on finding transport and neighbourhood space patterns.

As an academic research institute it is essential we understand the data we work with. How well does it reflect the reality of things? How fully does it represent society as a whole? Validating the data in this way is an essential precursor to its use in other applications.

Colleagues in local government now use outputs from Huq’s data for travel insights across the Glasgow City region. Uses include origin-destination analyses, and learning what draws people to local neighbourhoods.

university of glasgow

985K

Population

23.8Bn

£GDP

187

Stations & Hubs

We used Acorn data from CACI to test Huq's data across multiple demographic areas. The results from our analysis are very positive and show that the data is highly representative

Dr Andrew McHugh, Senior Data Science Manager, UBDC / University of Glasgow

Join the world's fastest growing organisations