Unlock the power of market insights with location data

Location analytics is the process of analysing footfall data to identify trends and gain actionable insight. It involves reviewing rental and demographic data, to better understand consumer behaviour, improve operational efficiency and drive growth. Location analytics enables businesses to make data-driven decisions.

Huq collects and processes data solely for research purposes. Within its data asset, individual identities remain anonymised, safeguarding against the inclusion of any personally identifiable information. The acquisition of data from first-party partners operates on an ‘opt-in’ basis, ensuring that each user explicitly consents to the capture and sharing of their location data through the apps they utilise for data collation.

There are many use cases for conducting location analysis:

• Understand visitor profiles to ensure the right tenant mix for target customers.
• Benchmark performance of your assets against location to ensure maximum revenue.
• Optimise your site selection strategy to find location hotspots with the right footfall for your portfolio.
• Optimise your estate to ensure your assets are in the right locations as consumer behaviour shifts over time.
• Optimise opening hours and staffing rotas with time-of-day footfall splits to see when your customers are most active.

You can use retail insights to optimise your retail portfolio by identifying underperforming stores, understanding customer preferences and pinpointing high-potential markets. By analysing sales data, foot traffic and demographic insights, retailers can make informed decisions with confidence on where to open new sites and allocate resources or whether to shut down stores in low footfall areas. By combining demographic and catchment data, brands can also tailor marketing strategies to better meet local demand, attract high-value customers and maximise revenue.

You can view daily, monthly and yearly data with Huq location intelligence data. Our customisable time period options allow you to analyse trends over short and long durations, providing a comprehensive understanding of customer behaviour and helping you make informed decisions.

Huq’s location insights is available in three formats: Reports, Dashboard and the Data Feed. The Reports are available monthly, quarterly or annually for specific locations. The Dashboard is ideal if you’re managing multiple sites and reviewing different areas as you can compare and analyse multiple locations. You can also connect the Data Feed directly into your platform or BI dashboards to create your own reports for near real-time insights into consumer foot traffic, store performance and competitive positioning. See where visitors are coming from, where they’re going and how long they spend in each location.

Understanding the footfall profile of potential locations is essential to ensure you’re securing the right sites for your new stores. With retail data analysis, you can identify the areas that have the right footfall for your business model to ensure the footfall matches your target customer profile.