Keep up with market trends for consumer footfall and spend dynamics

Unlock the power of data precision with location insights

Location intelligence that is trusted by 300+ industry leaders

Guide Investment Strategies with Location Insights

Having a finger on the pulse of the consumer is critical. Knowing where consumers are going and how they are spending can give you the insight you need to make effective decisions ahead of the market. Huq’s footfall and geo-spend data feeds and reports offer:

  • Value: Pricing available for single assets through to national markets to global coverage.
  • Unmatched Data: Depth and breadth of coverage across the UK and International markets.
  • Speed to Insights: Access the most current and relevant data quickly, ensuring your strategies are led by the latest data.

Integrate location data directly into your platform with Huq's Data Feed

Connect Huq’s location Data Feed directly into your platform to create your own data sets and reports. See where visitors are coming from, where they’re going and how long they spend in your location. Seamless integration for data teams.

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Retail Acquisition

Acquire retail businesses with the highest growth potential by leveraging consumer behaviour insights fuelled by footfall and spend data from Huq.

Investment insights

Stay ahead of market trends and make proactive investment decisions by tracking consumer engagement with target operator trading locations.

Optimising Retail Investment Portfolios

Use Huq's footfall and spend data to maximise investment returns by identifying which assets are thriving and which aren't.

New Market Entry

Expand your retail portfolio with confidence using geo-spend and footfall data to pinpoint high-potential locations and understand local market dynamics.

Optimising Tenant Mix

Optimise your tenant mix and attract the right brands by mapping consumer demographics and purchasing power with visitation data.

Granular location data in real-time

Measure and track leading indicators linked to footfall and spend across assets and national markets

Leverage Location Insights in one platform

Our comprehensive reports offer 7 unique location insights to enable government, retail, real estate, and finance sectors to make better decisions.

Footfall & Daypart Data

Understand where visitors go, the times they visit and how long they stay.

Spend Data

Compare the relative spend and footfall for any location across the UK.

Granular Catchment

Discover where your visitors are travelling from.

Demographics

Gain an understanding of visitors with detailed visitor profiles including gender, age bands and purchasing power.

Dwell Time

Find out how long visitors stay in a specific location.

Density

Discover footfall dead zones with density heat maps to identify areas for investment or beautification.

Global Reach: Location Intelligence Data for 190 Countries

We partner with apps globally to ensure consistent coverage across the world. Whether you want to benchmark location performance in Manchester, Dubai, or Sydney, our data is collected, processed, and anonymised the same way, giving you a standardised global data set.

190

Countries

2500+

UK Retail Centres

1.5Bn

Daily Data Points

Why Our Location Intelligence Data Is The Right Choice

Huq location intelligence data combines global coverage, privacy protection, reliability, and ethical data collection practices, making it the cost-effective choice for businesses seeking actionable insights into consumer behaviour and near real-time market trends.

Feature

1st Party Data

Huq is the only 1st party data provider globally.

Cost Effective

Comprehensive footfall reports at Low cost entry point.

Spend Data

Footfall enriched with Mastercard® geo-spend data.

Globally Consistent

One collection method for like for like comparison.

Accurate Counting

Measures the unique visitors without double counting.

GDPR Compliant

We comply with the highest standards in privacy.

Our Product

Third Party

Hardware

Common questions about our Location Intelligence data.

FAQs

Footfall data tracks the number of people entering and moving through specific locations, such as retail centres within a portfolio. For financial asset managers, this data is vital for assessing the performance and market potential of each asset. By understanding footfall trends, you can make more informed decisions about investments, leasing strategies and portfolio optimisation.

Huq footfall location insights is available through reports or dashboard. Our reports are available monthly, quarterly or yearly so you can track improvements over time. The dashboard is refreshed with footfall every 4 days.

Huq’s granular location data provides insights into time-of-day footfall averages, demographics and consumer behaviour for time spent in certain locations. This data helps you identify high-performing assets, emerging market opportunities and potential risks, enabling you to make data-driven investment decisions that maximise return and reduces uncertainty.

Demographic and catchment area data reveal the characteristics of the population visiting your assets, such as age, income level and purchasing habits. Understanding who your visitors are helps you tailor your tenant mix, marketing strategies and asset development plans to better serve the needs of your target audience, ultimately driving higher performance across your portfolio.

Benchmarking with Huq’s data allows you to compare the performance of different assets within your portfolio and against market averages. By analysing metrics like footfall, demographic engagement and catchment reach, you can identify underperforming assets, optimise resource allocation and strengthen your overall portfolio performance.

Reasons for choosing Huq Location Data

Huq’s location intelligence data enables you to derive the most accurate and actionable insights for your organisation. With our comprehensive data solutions, you can confidently pinpoint customer behaviours for better investment decisions.

Quality of Data

Huq is the only first-party that collects data directly from end users through our SDK technology, ensuring the highest quality and reliability in the industry.

Speed to Insights

Get data insights just 4 days after it happened. You can be confident in receiving timely and actionable insights to make informed decisions quickly.

Availability of Data

Our varied panel ensures comprehensive data collection, capturing a wide range of data points, including consumer movement and spending patterns for deeper analysis and understanding.

Optimise your asset investment strategy with Location Intelligence Reports

Unlock the potential of in-depth foot traffic insights. Download your sample report to begin your analysis today!

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