Shopping Centres Week 12, 2025 Performance Update: Location Analytics Insights
Week 12 update reveals mixed trends with a –1.5% weekly dip and modest dwell time uplift. Location analytics insights underscore robust footfall trends.
Overall Performance
UK Shopping Centres experienced mixed visitation trends over the week ending 30 March 2025, as revealed by location analytics that underscore current retail performance. Average daily footfall across all centres was 26,900, reflecting a slight weekly dip of –1.5% and a year-on-year decline of –19.8%. At the same time, visitors are spending more time on-site, with an average visit duration reaching 115 minutes—a modest weekly lift of 1.8% that signals a healthier level of engagement.
Regional Performance
In England, centres recorded an average daily footfall of 28,800 with a minor week-to-week decrease of –2% and a year-on-year drop of –17.9%, suggesting that while numbers have eased, there remains some resilience in visitor traffic. Scottish centres saw an average of 18,200 daily visitors accompanied by a weekly change of –4% and a notable year-on-year decline, pointing to relatively tougher trading conditions. Wales recorded the lowest overall average, with 6,000 daily visitors and a weekly decrease of –7.1%, compounded by a significant year-on-year fall that highlights the challenges faced in maintaining visitor numbers and footfall trends.
Dwell Time Analysis
In England, the average visit lasted 113 minutes, with only a slight softening of –0.9% on a week-on-week basis, while year-on-year performance improved by 14.1%. Scottish centres reported an average dwell time of 107 minutes, experiencing a significant week-on-week fall of –11.6% but a sharp improvement in their year-on-year figures. In contrast, centres in Wales displayed an average visit duration of just 26 minutes, with both weekly and yearly comparisons indicating notable declines in visitor engagement.
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About Huq Industries
Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of high street and town centre commerce.
