Retail Parks Footfall Report: Week 5, 2025
Recent footfall data shows a mixed picture in UK retail parks, with Scotland seeing a 1.1% rise in visitors.
The latest data from Huq Industries reveals nuanced trends in retail park visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation for the week ending February 9, 2025. The data, which covers over 2,700 retail centres, shows that while some regions experienced slight increases in footfall, others saw more significant declines, reflecting the diverse economic landscapes across the country.
Retail Parks Daily Footfall
Footfall Data Overview
In terms of footfall, Scotland and the North East reported slight increases week on week, with Scotland seeing a 1.1% rise and the North East a modest 0.2% decrease. However, year-on-year comparisons show a more challenging scenario, with both regions experiencing declines.
Dwell Time Analysis
Dwell time, which measures the average length of a visit, saw increases in several regions. Notably, Scotland reported a significant increase in dwell time, with visitors spending more time at retail park locations compared to the previous year. Other regions like the West Midlands and the North West also reported increases in dwell time, indicating a potential shift in consumer behaviour towards longer, more engaged visits.
Weekday Visitation Trends
Weekday visitation shares, which indicate the proportion of visits occurring during weekdays, varied across regions. For instance, the South East saw a notable increase in weekday visitation, suggesting a shift in consumer patterns, possibly influenced by remote working trends or changes in local employment.
Location Performance and Market Outlook
The data also highlights specific retail centres that have outperformed or underperformed in recent times. For example, Chelmer Village Retail Park in Chelmsford and One Stop Shopping Centre in Birmingham have seen significant positive changes in their visitation metrics, while locations like Barnsley Retail Park and Elk Mill Centre Retail Park in Oldham have faced declines.
This detailed analysis by Huq Industries not only provides insights into the current state of retail parks but also helps retailers and real estate companies strategise more effectively, taking into account regional differences and evolving consumer behaviours.
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Track consumer footfall and spend dynamics across your store network using Huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.
If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.
