Successful store planning
How can I select sites for maximum yield?
What data can I use to better understand and evaluate the market?
How can we reduce risk and cannibalisation in our investment?
Understand your market
Leverage foot traffic, movement patterns, or visit durations of specific demographics to create a comprehensive understanding that covers the time period and locations of interest.
Pinpoint your audience
Understand the demographics, behaviours, and preferences of the visitors in the identified areas.
Monitor behaviour shifts
Identify changes in foot traffic patterns, peak visit times, and customer preferences to align your strategies with evolving market dynamics.
Forecast sales
Develop detailed store forecasting based on current and past visitor behaviours and profiles and competitive insights on footfall, dwell, catchment, and travel insights.
Drive informed decisions
Leverage foot traffic data and customer behaviours to validate the effectiveness of your new store strategy and make adjustments as needed.
3400
Stores
38
Countries
$12.5Bn
Annual sales
Huq’s catchment insights allows JD to more accurately assess the impact of the wider retail catchment on the sales potential of new store opportunities
Alastair Browne, JD Group Head of Site Research & Strategic Insight