Big decisions require reliable data
Huq’s insights platform is built to provide the most accurate reflection of performance across the places you care about.
92%
of customers chose Huq for its data reliability
* 2022-2023 Huq customer survey
Why does data quality matter?
When you're basing decisions on evidence, that information needs to be right. Why else have it? Poor evidence can lead to misuse of funds and inefficiencies. It's vital to get it right.
How does Huq do it differently?
Huq is the only measurement provider to put reliability at the heart of what it does. Our platform owns the end-to-end measurement process from collection to processing, storage and publication. Every element of our systems are known, qualified and optimised for accuracy. And we test it too!
1st party data collection
Huq collects and processes all data on a first-party basis. This produces verified accuracy in an entirely transparent system.
Precision-based approach
Huq's SDK (GPS) Data is accurate to 10m, more granular than any other method of data gathering in the market.
A fully-integrated mobility data platform
Huq's mobility data platform is unique in that all data, processing and reporting is carried out on a first-party basis. This enables Huq to provide the most accurate measurement data in an entirely transparent system.
#1
Huq is the only place insights platform to verify its data
- 2022 analysis of computer platforms
5yrs
Record history available to verify insights with
- Full nationwide coverage going back to 2019
A data collection and processing method that is built for quality
First-party insights
Huq uses observational data that it fully understands - and that means collecting it directly using our proprietary, purpose-built technology.
Unique methodology
Our processing architecture uses multiple sources to validate and improve 1Bn+ observations daily using the best technologies available.
Academically verified
Leading academic, public and commercial institutions to continuously verify the accuracy of Huq's insights using scientific methods.
Used by 100+ councils
Huq’s insights are trusted by local and central government to inform policy decisions; to allocate and disperse £Billions in public funding.
Learn why Huq’s data is trusted by over 300+ industry leaders
A platform built for reliability
Platform security
Huq operates a strict closed data ecosystem policy. Observational data is transformed into output products internally and is never exposed outside of its environment.
- Built on leading platforms
- High technical resilience
- Secure access policies
- Distributed data sources
- Encrypted data storage
- Regular penetration tests
- CIPP/E & CIPM qualified
- ISO27001/2 certification
- GDPR & CCPA compliant
- No PII data used or stored
- SAR response processes
- Do Not Track' compliant
