Mobility Data | The Science of People and Movement | Huq
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Where's the right place to invest?

Get instant data on demand for your real-estate portfolio. Explore Site Insight today.

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    How mobility data improves your portfolio

    Measure footfall

    Discover where people go and why. Our real-time footfall metrics are available anywhere, on-demand. Historical data included.

    Uncover trends

    Uncover the trends that shape our world. Learn how mobility patterns change in response to local or wider events. Reliable, realtime data.

    Seize opportunities

    Our proprietary mobility data offers on-demand access to catchment area and footfall metrics to help you quantify your local market size.

    Know your market

    Mobility metrics are enriched with demographic features. This insight layer allows you to find the optimal match between volume and value.

    Forecast the future

    Our mobility data is combined with point of interest (POI) labels which allow for demand and even revenue prediction for retail entities.

    Benchmark performance

    Benchmark your real-world assets against peers and competitors to determine how your business is performing in real-time, relative terms.

    Introducing Site Insight®

    A one-stop solution that helps retailers and real-estate investors forecast future trends and optimise their investments.

    Book a demo now

    What's in the box?

    Community Vision Satisfaction Data

    Satisfaction data

    What is attracting people away from your centre? Learn what's missing in your community and where they're finding it instead. Use data to make the changes that give visitors the experience they want. Click to learn more.

    Community Vision Mobility Flows Report

    Mobility flow data

    Explore which parts of town attract the highest footfall density. Find and strengthen retail opportunities. Use data to improve safety in your community. Learn how visitors flow through your town. Click to learn more.

    Community Vision Hourly Usage Data

    Hourly usage data

    What time of the day and which days of the week are busiest for your centres? Find valuable insights as to why visitors travel to your centres based on when they go there. Track demand and improve the proposition. Click to learn more.

    Community Vision Footfall Data

    Footfall data

    Determine the total number of visitors to any high-street, place or town centre. Learn how that changes over time with daily data updates. No hardware. No equipment. Full coverage across the UK and beyond. Click to learn more.

    Community Vision Dwell Time Data

    Dwell time

    Measure how long visitors spend in the places that matter to you. Discover how visit duration is linked to economic performance, and reacts in response to the changes made within communities. Click to learn more.

    Community Vision Catchment Areas

    Catchment areas

    Use mobility data to find how far visitors travel from to reach your centres, and how many residents that represents. Regular updates will help you learn how catchments can change over periods of time. Click to learn more.

    What makes Site Insight® unique?

    Accurate, daily footfall measurement

    Reliable

    Huq’s proven, pre-existing measure of daily footfall across UK high-streets and town centres is used by policy-makers in local and central government to make communities safer and more successful.

    Instant

    Our innovative measurement method requires no physical infrastructure whatsoever. With our high-frequency record of population movement, we already cover your centres.

    Real-time density mapping and cluster analysis

    Detailed

    We provide heatmaps across entire town centres to reveal areas of high footfall density on a rolling daily basis. Councils use this data to inform safety measures, and to identify desirable retail zones.

    Actionable

    This heatmap output is available to filter on a single day or date range, allowing users to observe how trends change. It also provides Google Streetview functionality to help identify the reasons why.

    Catchment area maps by date and demographic

    Reactive

    Our dynamic catchment area maps represent the area surrounding town centres that most visitors travel from. This valuable output is updated on a daily basis, allowing users to observe how this changes with time.

    Informative

    All outputs, including catchment area maps, can be filtered by date range and by demographic attributes including income group and age. The resulting data can be explored for use in subsequent analyses and tools.


    Huq's mobility data allows us to measure footfall, almost in real time, by sub-market and by region. The data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients.

    — Jonathan Bayfield, Head of UK Real Estate Research, Aviva Investors

    Aviva Investors Logo

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