Case Studies & Success Stories
From retail optimisation to urban regeneration and investment planning, explore how behavioural data is helping teams make confident, evidence led decisions.
Featured Case Study

Verifying In-store Footfall Accuracy Using Sales Performance Results
How huq used Walmart mobility signals to predict quarterly US net sales and validate a footfall-derived demand model.
United States
Footfall & Revenue Prediction
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Challenger Coffee Brand Site Selection Case Study
A UK challenger coffee brand used huq's footfall data to identify high-potential sites, avoid oversaturated markets and outperform larger rivals.

How JD Sports Used Customer Catchments to Inform Outlet Expansion Strategies
huq's mobility location data enabled JD Sports to refine customer catchment analysis, optimise store network performance and make data-driven expansion decisions, reducing risk and enhancing strategic growth.

Leading a Food Venue Company to Success with huq
A CRE food market operator used huq's Lighthouse platform to assess new store sites, track performance and reduce the risk of future investment decisions.

How a Global Sports Retailer Optimised its EMEA Strategy with huq
A global sports retailer used huq's standardised footfall data to benchmark stores and guide expansion decisions across its EMEA network.

How Kawai UK Optimised Retail Performance Using huq's Footfall Data Solutions
Kawai UK used huq's footfall data to benchmark retail performance, understand visitor trends and inform future expansion decisions across the UK.

Leveraging Location Intelligence for Strategic Expansion in Saudi Arabia
A global sportswear retailer used huq's footfall data to guide a 100-plus store expansion in Saudi Arabia, avoiding cannibalisation between sites.

How a Leading UK Hotel Group Used huq to Optimise Site Selection
A leading UK hotel group used huq's visitor data to refine marketing, track occupancy trends and identify high-potential locations for investment.

How This Cultural Market Leveraged huq's Insights for Expansion and Optimisation
huq's footfall and spending data helped a cultural food market operator assess new London sites, supporting expansion talks at a proposed Piccadilly Circus location.

Transforming Queen Elizabeth Olympic Park
How the London Legacy Development Corporation used huq to validate investment, measure major events and plan Queen Elizabeth Olympic Park's future.

Pizza Express Case Study
How PizzaExpress combined huq footfall with sales data to benchmark stores, validate investment and optimise its UK portfolio.

Elevating Ripon BID's Success with huq Reports
How Ripon BID used huq Reports to measure visitor behaviour, prove event impact and strengthen tourism and local-economy decision-making.

How Glasgow University & UBDC Use Location Data for Smarter Transport Planning
How the University of Glasgow and UBDC validated huq mobility data and applied it to transport and neighbourhood planning.

How Nottingham University & 3DI Use huq for Policy Formulation
How the University of Nottingham and 3DI used huq mobility data to support economic monitoring and government policy formulation.

How Aviva Investors Used huq's High-Frequency Insights to Invest
How Aviva Investors used huq's high-frequency mobility indicators to understand fast-changing real-asset markets and manage investment risk.

Verifying In-store Footfall Accuracy Using Sales Performance Results
How huq used Walmart mobility signals to predict quarterly US net sales and validate a footfall-derived demand model.

How KraftHeinz used Evidence for High-Frequency Demand Forecasting
How Kraft Heinz used channel-specific mobility signals to forecast international foodservice demand and improve supply planning.

How Hertsmere Used Evidence to Measure Covid-19 Recovery
How Hertsmere Borough Council used footfall and catchment evidence to measure pandemic recovery across four town centres.

Interview with Lesley Crisp, Principal Economic Development Officer at Hertsmere
How Hertsmere Borough Council replaced intermittent surveys with systematic evidence for markets, recovery and the night-time economy.

Interview with Fraser Willcox, Economic Development Officer at Dacorum
How Dacorum Borough Council used huq evidence to evaluate Welcome Back Fund activity, town-centre recovery and local events.
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