Economic Development & Regeneration

Prove your high street is working.

huq helps councils, BIDs and regeneration teams understand their places, target interventions where they'll count, and show stakeholders the impact with evidence, tracked over time.

People crossing busy Regent Street intersection with classic buildings and shops in the background.
The problem

Public money, spent on a hunch.

Regeneration and place-making decisions still rest on annual surveys, manual footfall counts and anecdote. So it's hard to know where to intervene, harder to prove the intervention worked, and harder still to report it credibly to members, levy payers and funders.

Target interventions where they'll count

Prove the impact over time

Report credibility to stakeholders

How it works

Understand. Intervene. Track. Report.

One evidence base that runs the full regeneration cycle, from spotting the problem to proving the outcome.

01

See what's really happening

Live footfall, catchment, dwell and visitor profile for any high street, ward or town centre. No more annual snapshots.

02

Target where it counts

Pinpoint quiet pitches,
declining streets and the best
sites for events, public realm
or lettings and build the
funding case.

03

Measure the change over time

Turn the numbers into board-
ready reports for members,
levy payers, funders and
government. Provide evidence they can trust.

04

Show stakeholders the proof

Turn the numbers into board-
ready reports for members,
levy payers, funders and
government. Provide evidence they can trust.

The problem

Evidence for economic development and regeneration

huq gives councils and place leaders a clearer view of how towns, high streets, visitor destinations, and regeneration areas are performing.

Track recovery, measure footfall, understand visitor behaviour, and compare performance across locations.

WHO IT'S FOR

Built for teams shaping stronger places.

From leasing and asset management to investment and development, huq helps real estate teams understand demand, movement, and location performance through live behavioural intelligence.

Three professionals having a meeting around a coffee table with a laptop and documents in a modern office.

Local Councils & BIDs

Monitor community engagement, district activity, and town-centre recovery using real-world movement data.

Group of six young people collaborating with laptops, notebooks, and sticky notes around a table.

Regeneration Teams

Measure the impact of regeneration projects and public investment using behavioural intelligence.

Evening city plaza with trees wrapped in lights and people walking along a tiled path and water fountains.

Economic Development Teams

Identify growth opportunities and understand commercial performance across local economies.

People walking in a modern outdoor plaza with steps lit by yellow lights and tall buildings.

Planning & Place Teams

Understand movement patterns, accessibility, and how people interact with public spaces.

Urban street scene with colorful patterned pavement, pedestrians, trees, and modern buildings at sunset.

BID Organisations

Track high-street performance, visitor behaviour, and district engagement over time.

People wearing winter clothes walking across a city crosswalk in front of a glass building with red signs.

Transport & Mobility Teams

Analyse movement flows between key destinations, transport hubs, and public spaces.

What you can measure

A complete picture of place health.

01. Vitality

High-street footfall

How busy a place is, day to day. Tracked continuously against a baseline.

02. Reach

Catchment & origin

Where visitors travel from, and how far. Local loyalty vs wider draw.

03. Engagement

Dwell & return visits

How long people stay and how often they come back. A measure of a place that works.

04. Who

Visitor demographics

Age, profile and affluence of who uses the place and who isn't.

05. When

Day & evening economy

Footfall by hour and weekday. Including the 5pm–5am evening & night-time economy.

06. Compare

Benchmarking

Your place against similar towns and high
streets, on one consistent measure.

Also available · huq Data Feeds

Show what your work delivered.

Every event, public-realm scheme and letting leaves a footprint in the footfall. huq lets you measure the uplift against a baseline and against comparable places so impact stops being a claim and becomes a number.

EVENTS

Quantify the footfall a market, festival or late-night opening actually drew.

SCHEMES

Track the long-run trend after a public-realm or regeneration investment.

For BIDs

Show levy payers their money works.

Your businesses pay the levy to see the district improve. huq gives you the hard evidence that footfall is up, the evening economy is growing and the area is busier than comparable centres the proof that wins the renewal ballot.

Justify the levy — connect spend to measurable footfall and dwell uplift.

Win the renewal ballot — evidence the district is performing, year on year.

Brief your board — a single, trusted footfall number everyone agrees on.

Purple Flag

Build the evidence base for accreditation.

Purple Flag, the ATCM accreditation for a well managed evening and night time economy rewards places that can show a vibrant, safe 5pm 5am offer. huq gives you the night time footfall and dwell evidence to support the application, and to demonstrate the uplift accreditation is meant to deliver.

Quantify the 5pm–5am evening & night-time economy

Evidence footfall growth post-accreditation

Benchmark against other accredited centres

300+

Organisations Trust huq

Daily

Footfall Refresh Cadence

5–5

Day & Night Economy Covered

UK-wide

High streets & Town Centers

Customer stories

Trusted by the teams who shape places.

120+

UK councils and regeneration partnerships use huq to evidence town-centre recovery, measure investment impact, and prioritise public spending.

Explore Customer Stories
Two professional women engaged in conversation in a modern office with a laptop nearby.

"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."

Lucilla Bathurst

UK Marketing & Product Manager
Kawai

"huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor."

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

"huq’s platform gave us valuable data to support a key decision on potential new sites."

Dan Brogden

National Sales Manager
Puccinos

faq’s

Questions councils & BIDs ask.

Get clarity on how huq helps you understand, improve and report on your high streets and town centres.

Can we monitor a high street or town centre continuously?
Yes. huq measures real-world footfall, dwell time, catchment and visitor profiles for any high street, ward or town centre, refreshed daily. This replaces annual surveys with a live, always-on view of place performance.
Can we prove the impact of an intervention?
Absolutely. Measure changes before and after events, regeneration projects, public realm improvements or funding initiatives. huq helps quantify uplift in footfall, dwell time, visitor behaviour and commercial activity using real-world evidence.
How does this help a BID with the levy and renewal ballot?
huq provides independent evidence of the BID's impact by demonstrating improvements in visitor activity, town centre performance and business engagement. These insights help strengthen renewal cases and stakeholder reporting.
Can it support a Purple Flag application?
Yes. huq helps demonstrate evening economy performance through visitor movement, dwell patterns and activity trends. The platform provides supporting evidence that complements Purple Flag assessments and ongoing place management.
Can we benchmark our place against others?
Yes. Compare towns, high streets and districts against similar locations using consistent behavioural metrics. Benchmarking helps identify strengths, opportunities and areas that require further investment or intervention.
Is the data robust enough to report to government and funders?
Yes. huq delivers transparent, privacy-first behavioural intelligence trusted by public sector organisations. The platform provides defensible evidence for funding applications, regeneration reporting, economic impact assessments and stakeholder communications.
call to action

Make smarter urban decisions with live movement intelligence.

Understand recovery, engagement, and movement across every district before making your next public-sector investment decision.

GDPR compliant

UK-wide coverage

No data team required