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An edge the market can't see yet.
huq turns real-world footfall into validated alternative data for funds, private equity and real estate investors. A leading indicator on brands and assets.
By the time the numbers arrive, the edge is gone.
Filings, broker notes, valuations and vendor decks all tell you what already happened. Between updates, investors are blind on the one thing that drives retail performance: whether real people are actually showing up. By the time the trend lands in the numbers, it's already priced in or paid for.
See the trend before it reaches the numbers
Underwrite on ground truth, not the pitch
Monitor positions and holdings between updates
One dataset. Both sides of the trade.
Whether your thesis is the bricks or the brand, huq grounds it in who actually turns up.
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Real estate & CRE
Invest in retail property with conviction a single asset, a portfolio, or the commercial retail market as a whole. Underwrite acquisitions on validated footfall and catchment, monitor income-producing assets, and time entries and exits to where the real-world trend is heading.
Diligence assets & portfolios on ground truth
Read the retail CRE market by geography
Monitor footfall risk across holdings
Equity & brand analysis
Analyse a specific brand on the metric that moves it. For private
equity, pressure-test a target's store estate for portfolio analysis
and acquisition diligence. For public markets, build a real-world
view of a retailer to support a long or short ahead of the print.
Brand-level footfall across the estate
Acquisition diligence for PE targets
Long / short signals ahead of earnings
Ready to Make More Confident Location Decisions?
Book a personalised demo with our location intelligence experts and see how huq can help you unlock new opportunities.
Built for modern investment teams.
Behavioural intelligence designed for the workflows of investment research, asset management, and credit analysis.
Anticipate earnings surprises.
Identify market-share shifts, demand changes, and potential earnings surprises through real-world behavioural intelligence.
Strengthen investment research.
Strengthen investment research with independent consumer demand and location intelligence.
Track physical asset performance.
Track asset performance, tenant environment, and catchment strength across physical portfolios.
Validate location-heavy targets.
Validate location-heavy businesses and understand real-world demand before investment decisions.
Monitor demand risk early.
Monitor demand risk and early behavioural indicators across consumer-facing businesses.
Layer real-world signals onto research.
Combine traditional research with real-world activity signals for deeper market understanding.
From screening to exit.
SOURCING & SCREENING
Find the signal first
Screen brands and markets for momentum or stress in the footfall data and surface ideas before they're consensus.
DUE DILIGENCE
Test the thesis on ground truth
Validate a target's real performance. Footfall, catchment, dwell and demographics before you commit capital, not after.
MONITORING
Watch positions between prints
Track holdings and watchlist names continuously, and get early warning when the real-world trend turns against the story.
CONVICTION & IC
Back the call with evidence
Take an independent, validated dataset into the investment committee and manage risk you can actually defend to LPs.
A leading indicator you can model.
Real-world visitation moves ahead of reported revenue. Pull
weekly footfall and dwell for the exact store estate or polygons
you care about, and feed it straight into your earnings models,
nowcasts and screens.
NOWCASTING
Estimate the quarter in near- real time from real visitation.
FACTOR INPUT
Add a real-world factor to your quant screens and signals.
Diligence-grade. Not a blabox.
Alternative data is only investable if it holds up to scrutiny. huq regression-tests its estimates against hundreds of authoritative external points and publishes a continuous model scorecard — evidence that survives an IC, an LP and a compliance review. Data is privacy- first and aggregated, designed to be GDPR-compliant for commercial use.
Validated Against— Tested across 800+ European target Areas.
Privacy-first & aggregated — opt-in panel, deduplicated, GDPR compliant for commercial use.
Point in time history — consistent back data to build and test a signal.
Straight into your models.
Quants and data science teams don't need a login. Switch on a scheduled feed and validated footfall, catchment and spend land as ingestion-ready files in your cloud storage built around your exact tickers, polygons and store estates.
10+
Years
Daily
Footfall Refresh Cadence
22
Market Live
#1
DataSet in EU & Middle east
Behavioural intelligence built for investment decisions.
Track demand, benchmark competitors, assess asset health, and surface regional growth signals using real-world activity, before it lands in reported financials.
Monitor demand before earnings
Track consumer activity across physical businesses to identify shifts in demand before trading updates and financial results.
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Benchmark competitive performance
Compare brands, operators, and locations to understand who is gaining or losing consumer attention.
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Assess asset health in real time
Monitor behavioural recovery and engagement trends over time.
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Identify regional growth signals
Monitor changing activity patterns across cities, districts, and local markets to uncover emerging opportunities.
One platform. Multiple
investment signals.
From public equities to private asset intelligence six capabilities unified into a single decision ready surface.
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Public Equities Intelligence
Track listed companies through real-world visitation patterns across consumer-facing operations.
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Competitive Benchmarking
Compare brands, operators, and market leaders against shared behavioural metrics.
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Earnings Nowcasting
Support forecasting models with behavioural demand signals refreshed in near real-time.
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Asset Intelligence
Assess physical asset performance over time from individual sites to nationwide portfolios.
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Catchment Analysis
Understand where demand originates and how markets overlap across competing destinations.
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Historical Trend Analysis
Explore long-term behavioural and location performance to validate hypotheses and back-test signals.
Trusted by investment teams making smarter decisions.
120+
Supporting investment teams with real-world intelligence across retail, property, and consumer markets.
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"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."
Tom Haydeny
UK Marketing & Product Manager
Kawai
"huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor."
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Jonathan Bayfield
Head of UK Real Estate Research
Aviva Investors
"huq’s platform gave us valuable data to support a key decision on potential new sites."
Dan Brogden
National Sales Manager
Puccinos
Questions investors ask.
How huq's data is built, validated and delivered for investment use.
huq provides validated, real-world footfall, catchment, dwell, demographic and spend intelligence, modelled from anonymised mobility data. The dataset is designed as alternative data for investment research, with consistent historical coverage and daily updates.
Invest on what's actually happening.
See how funds, private equity and real estate investors use huq's validated footfall to find the signal first — and defend the call.
Enterprise-ready platform
Secure cloud infrastructure
Available in 22 markets
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Empowering strategic teams with the world's most accurate and accessible location intelligence.
Contact
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