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Helping businesses understand places, people & performance.
We turn complex location and behavioural data into clear, actionable intelligence helping brands make smarter decisions with confidence. From retail performance to consumer movement insights, we help organisations understand what is happening on the ground, in real time.
Built around real world intelligence.
We started with a simple idea businesses shouldn't have to rely on outdated reports and assumptions to understand how places perform.
Today, we help 300s + organisations uncover meaningful insights from real world movement and behavioural data, enabling smarter retail, property, and location-based decisions.
Predictable, conventional, usable on day one.
Delivery infrastructure designed to be immediately usable by your data engineers no bespoke glue code.
2014
Founded
It started with finding the good spots
Our founders were the friends everyone asked for the best pub, the right bar, the restaurant worth the detour. So they built an app to surface personalised places people loved.
2015
Pivoted
The real value was underneath.
The magic wasn't the app, it was the underlying technology and data that understood how people move. So in 2015 we pivoted to put it to work as an alternative data provider.
2015-24
The Craft
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Learning to understand the world.
A decade spent finding the most rigorous way to measure and validate real-world behaviour, and earning the trust of the teams who rely on in.
2025
The platform
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We made it self-serve.
In 2025 we launched our SaaS platform, putting validated intelligence directly in the hands of the people making location decisions, no data team required.
huq is your virtual property consultant, making location insights easy to understand for the business professionals who rely on making the right location decisions.
What we're building, and why.
Our Mission
Confident location decisions, built on accessible real-time intelligence.
To help businesses make confident location decisions through accessible, real-time intelligence and behavioural insights.
Our Vision
The leading platform for understanding how people interact with places.
To become the leading platform for understanding how people interact with places, cities, and commercial environments across the modern world.
Trusted by teams making smarter location decisions.
Questions businesses answer with huq
From regeneration planning to town-centre recovery, huq helps councils understand how places evolve in the real world.
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Real-time insights
Access live location intelligence instead of relying on static historical reports.
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Clear visual analytics
Complex data transformed into intuitive dashboards and easy to understand insights.
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Retail & location expertise
Purpose-built intelligence designed for retail, property, and place based strategy teams.
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Decision confidence
Reduce uncertainty with data backed
recommendations and measurable insights.
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Behavioural understanding
Go beyond demographics with real world movement and engagement patterns.
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Scalable intelligence
From single locations to nationwide analysis, our platform grows with your business.
Turning data into business clarity.
We help organisations understand the real world dynamics behind every location decision and the strategic moves those dynamics enable.
We help businesses understand
Where demand is growing
How locations are performing
How people move through environments
Which opportunities drive long-term growth
Our insights support
Retail expansion
Urban planning
Property strategy
Investment decisions
Consumer behaviour analysis
See what your business could
understand
Discover how huq turns real world movement and behaviour into clear, decision ready
intelligence for you team
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Empowering strategic teams with the world's most accurate and accessible location intelligence.
Contact
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