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How KraftHeinz used Evidence for High-Frequency Demand Forecasting
How Kraft Heinz used channel-specific mobility signals to forecast international foodservice demand and improve supply planning.
The Challenge
Kraft Heinz needed a timely, detailed view of foodservice demand across bars, hotels, cafes and restaurants in international markets. Accurate forecasting was essential for manufacturing and supply planning, particularly for perishable products.
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Forecast demand sooner
Detect changing customer demand frequently enough to improve manufacturing and supply decisions.
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Separate outlet channels
Distinguish trends across bars, hotels, cafes, restaurants and other foodservice settings.
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Compare international markets
Produce consistent, actionable outputs across countries while matching Kraft Heinz's internal taxonomy.
The Solution
huq provided a live behavioural intelligence layer that unified movement trends, catchment visibility, and district benchmarking into a single platform.
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Movement Intelligence
Live visibility into visitor activity and engagement patterns.
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District Benchmarking
Compare commercial performance across multiple urban environments.
Demand Forecasting
Turn mobility and location signals into timely estimates of customer demand.
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Data Validation & Research
Validate mobility evidence and apply it in robust academic, commercial or policy research.
Kraft Heinz used channel-specific mobility signals to forecast international foodservice demand and improve supply planning.
huq used mobility data enriched with place attributes to show changing footfall across foodservice outlet types and geographic markets. Customer Success and Engineering teams worked with Kraft Heinz to align huq's place classifications with the company's internal channel taxonomy.
Case study highlights
- Custom channel mapping: Native outlet types were grouped into categories that matched Kraft Heinz's reporting structure.
- Useful update cadence: The teams tested different intervals and aggregations to identify the most actionable output.
- Regular delivery: Verified results were supplied through an interactive dashboard.
- International comparison: Demand trends could be followed across markets including Japan, the United States and France.
The resulting feed gave the International Finance team a new benchmark for planning manufacturing and supply operations around changing customer demand.
Results & Operational Impact
With huq first clients achieve significantly stronger visibility into commercial demand, engagement growth, and estate performance.
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Faster leasing evaluations
Improved understanding of real-world commercial demand
Stronger investment confidence
Behavioural intelligence supported more evidence-led decisions
Improved district visibility
Teams benchmarked engagement across multiple locations
Better recovery tracking
Live movement signals replaced delayed reporting cycles
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Empowering strategic teams with the world's most accurate and accessible location intelligence.
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