Retail Real Estate & Asset Strategy

Prove what your space is really worth.

huq gives retail landlords, REITs and asset teams validated, independent insights on every pitch and scheme. So you can set rents, win tenants and report to investors with evidence, not estimates.

Book a Demo

Start Free Trial

Entrance to a modern glass building with a lit sign reading 'supersam' and mannequins in display windows.

Trusted by 300+ Retailers, Asset Owners, Councils & Investors

The problem

Rents and valuations rest on someone else's word.

At rent review, in a valuation, or pitching a tenant, the footfall number on the table is too often a tenant's claim, a broker's estimate or a counter you can't audit. Without independent ground truth, you negotiate from the back foot and assets get misspriced.

Defend rents at review

Fill voids with the right tenants

Report to investors with confidence

the Solution

One independent source of truth, on your side of the table.

huq replaces unaudited claims and stale studies with validated, real-world footfall for every asset so the evidence behind every rent, lease and valuation is yours, and it holds up.

Independent

Third-party footfall you own not a tenant's submission or a broker's estimate. Neutral evidence the other side can't wave away.

Validated

Regression-tested against declared landlord figures and hundreds of external points defensible to a valuer or an investment committee.

Always-on

Timestamped footfall, Dwell and demographics refreshed continuously
across every aspects in the portfolio, on one consistent spine.

WHO IT'S FOR

Built for teams making property decisions with confidence.

From leasing and asset management to investment and development, huq helps real estate teams understand demand, movement, and location performance through live behavioural intelligence.

Businessman presenting pie chart to three colleagues seated at a table with a laptop in a bright office.

Leasing Teams

Validate tenant demand, understand visitor behaviour, and optimise leasing strategies across commercial environments.

Hands with a pen pointing at charts near architectural building models on a wooden table.

Asset Managers & REITs

Track location performance, benchmark assets, and identify opportunities to improve portfolio value.

Modern two-story building with large windows and greenery in an outdoor urban plaza with people walking.

Investment Teams

Quantify movement, catchment quality, and commercial demand before acquisition and investment decisions.

Hands holding a miniature gray building over a model city with buildings, trees, and cars.

Developers

Assess mixed-use viability, understand local demand, and evaluate development opportunities using live behavioural data.

Smiling man holding shopping bags and a coffee cup walking in a shopping mall.

Retail Strategy

Benchmark competing destinations, identify growth opportunities, and make informed decisions that strengthen retail performance.

Two men leaning over a table reviewing architectural blueprints and samples in a workspace.

Mixed-Use Portfolios

Understand how people engage across retail, leisure, office, and residential environments to maximise portfolio value and place performance.

the platform

One platform every real estate signal connected

Movement, catchment, spend behaviour, dwell time, demographic activity, and location performance unified into a single intelligence layer for modern property teams.

Profile any location before you commit.

Enter any address, post code, or district to instantly see a full location profile movement, demographics, catchment behaviour, and commercial activity in one unified view.

UK-wide coverage at postcode resolution

5+ years of historical movement data

Daily refresh not monthly aggregates

Compare destinations with confidence.

Benchmark shopping centres, retail parks, and high streets side by side using movement, spend, catchment, and performance metrics to understand which locations outperform and why.

Compare multiple destinations instantly

Benchmark against regional averages

Identify the strongest investment opportunities

Understand who spends and why.

Reveal the people behind every location with behavioural insights into visitor demographics, spending patterns, peak trading periods, and category demand.

Category-level spending insights

Visitor demographics and behaviours

Peak trading and seasonal demand

Monitor performance over time.

Track how locations evolve with continuous performance monitoring across footfall, spend, growth, and visitor behaviour to identify trends before they impact decisions.

Monitor long-term performance trends

Detect growth and decline early

Measure investment outcomes over time

Catchment Analysis

See where demand actually comes from.

Understand primary, secondary, and regional catchment behaviour using live movement intelligence and visitor origin mapping.

Postcode-level catchment mapping

Visitor origins at full postcode granularity, updated daily.

Visitor origin heatmaps

Visual density of where every visitor comes from.

Drive-time accessibility analysis

Realistic catchment based on road, rail, and transit access.

Retail intelligence

Investment decisions built on real-world behaviour.

Move beyond static reports with live movement, behavioural, and commercial intelligence that reveals how locations evolve over time.

Forecast demand before transactions reveal it.

Leading indicators of commercial demand growth, demographic shifts, and visit frequency changes before they appear in market data.

Quantify confidence before capital is committed.

A composite confidence score for every development opportunity built from movement, demographics, comparable benchmarks, and growth trajectory.

Benchmark any location against any comparable.

Compare any district against geographic, demographic, or sector comparables to understand whether you're over paying, under pricing, or right on market.

Validate leasing before signing terms.

Model tenant mix performance, footfall capture, and rental sustainability based on real-world visitor and movement intelligence—not square-foot assumptions.

Urban Movement

Understand how assets move and change.

Track how people interact with commercial environments across time, geography, and economic conditions.

Retail Leasing Intelligence

Identify where tenant demand is strengthening before rental growth appears.

Catchment Analysis

Understand true visitor origins, frequency, and cross-shopping behaviour.

Mixed-Use Development Planning

Assess whether residential, leisure, and retail uses reinforce each other.

Portfolio Benchmarking

Compare assets against competing destinations using live behavioural metrics.

Customer stories

Trusted by teams shaping modern real estate strategy.

10+ Years

UK movement intelligence across retail and mixed-use destinations.

Explore customer stories

Five business professionals in suits gathered around a table reviewing large architectural plans.

"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."

Tom Haydney

UK Marketing & Product Manager
Kawai

"huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients."

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

"huq’s platform gave us valuable data to support a key decision on potential new sites."

Dan Brogden

National Sales Manager
Puccinos

faq’s

Questions teams ask before investing

Understand how huq supports investment analysis, development planning, and commercial location intelligence.

Can't find the answer ?

Talk to our team

How is huq data collected?

huq combines anonymised movement, behavioural and location intelligence from multiple trusted sources to understand how people interact with places. All insights are aggregated and privacy-first, providing accurate real-world evidence without identifying individuals.

Can we compare multiple developments?

Yes. huq allows property teams to compare multiple developments side by side using movement, catchment, demand, spend behaviour and performance metrics. This makes it easier to identify the strongest investment opportunities and benchmark competing sites.

Does huq support portfolio analysis?

Absolutely. Investors and asset managers can monitor performance across entire property portfolios, compare assets, identify trends and prioritise opportunities for investment, repositioning or disposal from a single platform.

Can we export reports and presentations?

Yes. huq enables teams to export charts, maps and performance insights into presentation-ready reports, making it simple to share findings with stakeholders, clients and investment committees.

How frequently is the data updated?

The platform is updated continuously with fresh behavioural intelligence, giving teams access to current movement and location trends rather than relying on outdated or infrequently refreshed datasets.

Can we analyse catchment changes over time?

Yes. huq tracks how catchment areas evolve over time, helping property teams understand changing visitor behaviour, shifts in demand and the long-term impact of new developments, transport improvements or regeneration projects.

call to action

Value every asset on evidence.

See how huq helps landlords, REITs and asset teams turn real-world footfall into stronger rents, leases and valuations.

Book a demo

Explore the platform

huq.io

Available in 22 markets

sales@huq.io