Benchmark

Week 37 2025 Shopping Centres Footfall Update

UK shopping centres show a steady recovery with a modest 5.5% weekly rise in footfall and robust footfall analytics that reflect gradual improvements.

Joe Capocci

Head of Growth @ huq

September 25, 2025

2 min read

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Week 37 2025 Shopping Centres Footfall Update

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UK shopping centres are displaying encouraging signs of recovery as evidenced by the latest data from The Benchmark Tracker. The centres have recorded an average daily footfall of 35,500 visitors, marking a modest 5.5% weekly increase and a year-on-year rise of 2.1%. This steady progress underlines a cautiously optimistic retail climate with traders and analysts noting that consumer activity is gradually picking up.

A close look at regional performance further highlights the nuances of this recovery. In England, shopping centres enjoyed an average of 36,800 visitors per day. The region experienced a modest week-on-week growth of 4.3%, while year-on-year changes remain almost flat at -0.1%. Notably, visitor engagement in England is on the upswing with an increased average dwell time of 112 minutes, showing a weekly improvement of 19.1% and a robust annual gain.

Scotland, on the other hand, is witnessing a sharp surge in footfall, with centres attracting an average of 34,000 visitors daily. However, a slight decline in average visit duration suggests that while more people are visiting, the time spent per visit has decreased. Conversely, shopping centres in Wales continue to face headwinds. With an average daily footfall of just 12,000 and a significant year-on-year decline of 16.2%, Welsh centres recorded a shorter visitor dwell time of 58 minutes, compounded by further weekly and annual reductions.

In industry commentary, Joe Capocci, spokesperson for Huq Industries, remarked, "The sharp increase in Scottish footfall, as reflected in our latest results alongside retail moves such as Jo Malone’s upcoming opening at Silverburn, confirms evolving consumer engagement across key markets." This statement underscores the role of both consumer trends and strategic retail initiatives in shaping the current market landscape.

Overall, these updates provide critical insights to retailers, urban planners, and investors alike, affirming that while the recovery is steady, regional variations necessitate tailored strategies. The importance of detailed footfall analytics in directing these strategies cannot be overstated as centres adjust to evolving consumer behaviours and market conditions.

Media: For all media and press enquiries, please contact media@huq.io

Day Part Visitation
Dwell Time Data
Footfall Data

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About Huq Industries

Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of high street and town centre commerce.


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faq’s

Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.