Benchmark

Week 10, 2025 Retail Parks Performance Update: footfall Trends in Focus

UK Retail Parks experienced a 3.3% decline in overall footfall, underscoring a challenging environment. Recent footfall data reveals shifts that require careful strategy.

Joe Capocci

Head of Growth @ huq

March 20, 2025

2 min read

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Week 10, 2025 Retail Parks Performance Update: footfall Trends in Focus


UK Retail Parks recorded an average daily attendance of 15,600 during the latest full week, marking a 3.3% week-on-week decline along with a notable year-on-year downturn. This overall drop in visitor numbers signals a need for retail park managers and decision-makers to leverage footfall data, analytics, and trends more effectively.

A deeper dive into regional performance reveals varied outcomes. Scottish Retail Parks saw an average of 14,300 visitors daily, with a weekly drop of 2.7% and a significant year-on-year decline. In contrast, England’s retail parks attracted about 15,900 visitors per day despite a steeper 3.6% weekly drop. Wales, while facing a softened annual performance, demonstrated a degree of resilience with an average of 12,000 daily visitors and a slight weekly increase of 0.3%.

Visitor engagement also provided additional insight into retail performance. Across the UK, the average visit lasted 69 minutes—down 6.8% during the week but showing modest annual improvement. Scottish Retail Parks experienced a notable weekly dip in dwell time of 12.3% despite a marked year-on-year uptick, while English Retail Parks recorded a five and a half percent decrease with overall annual gains. In Wales, visitors spent an average of 61 minutes per visit, accompanied by a 7.6% weekly reduction yet moderate annual improvement.

Commenting on the trends, Joe Capocci, spokesperson for Huq Industries, noted, "While the sustained decline in overall footfall—contrasted by Wales’ slight rebound—provides insight into evolving visitor habits, recent retail industry news on funding and new retail park developments further underscore the necessity to skilfully adapt strategies."

Media: For all media and press enquiries, please contact media@huq.io

Day Part Visitation
Dwell Time Data
Footfall Data

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About Huq Industries

Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of high street and town centre commerce.

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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
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Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
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huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.