Benchmark

UK Retail Parks – Week 25 2025: location analytics performance update

UK retail parks saw a moderate uplift with roughly a 10% boost in daily visitors and dwell times, signalling encouraging location analytics trends alongside solid footfall performance.

Joe Capocci

Head of Growth @ huq

July 3, 2025

2 min read

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UK Retail Parks – Week 25 2025: location analytics performance update

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The Benchmark’s latest analysis of UK Retail Parks reveals an overall average daily footfall of 18,900 for the week ending 29 June 2025. This moderate increase compared with the previous week comes amid a year‐on‐year decrease, highlighting a shifting landscape in visitor patterns. Despite a decline in the number of visits compared to previous years, dwell time analysis indicates that when visitors do come, they stay longer — an average visit now lasts 72 minutes.

A closer look at the regional breakdown uncovers varied insights. Scotland’s Retail Parks recorded an average of 18,200 daily visitors, showing a week-on-week recovery despite softer year‐on‐year numbers. England’s retail parks fare slightly better, with an average of 19,200 daily visitors alongside extended dwell times averaging 74 minutes per visit. Wales, meanwhile, demonstrated resilience by registering a notable weekly increase, with an average of 16,200 daily visitors and a 66-minute average dwell time, even as its engagement lags slightly behind in dwell duration.

The emerging location analytics trends capture the evolving scene where visitor engagement is proving more robust even as overall footfall declines compared to previous years. A spokesperson from Huq Industries, Joe Capocci, remarked, "Recent data, particularly the standout increase in Wales, combined with supportive industry developments such as significant retail transactions and infrastructure investments, underline the evolving retail visitor landscape."

The report not only provides a snapshot of current trends but also emphasizes the importance of regional differentiation and consumer behavior insights for the future of retail park strategies in the UK.

Media: For all media and press enquiries, please contact media@huq.io

Day Part Visitation
Dwell Time Data
Footfall Data

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About Huq Industries

Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of high street and town centre commerce.


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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
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