UK High Streets & Town Centres – Week 37 Update 2025: Insights from location analytics

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Overall Footfall Performance

The Benchmark’s latest results reveal an upward trend across UK High Streets and Town Centres during Week 37. Analysis using location analytics confirms these emerging patterns and strengthens footfall performance insights. The overall average daily footfall reached 33,800, reflecting a 4.6% increase from last week and a 4.9% uplift compared to the corresponding period last year.

Regional Breakdown

A closer look across regions shows varying performance. In England, daily footfall averaged 34,500, demonstrating consistent progress with both week-on-week and year-on-year changes of 4.7%.

Scotland recorded an average of 31,000 daily visitors, with modest week-on-week progress at 0.8% and a notably sharp annual increase of 11.7%. Conversely, Wales experienced milder gains, recording an average of 17,300 visitors with week-on-week improvements of 1.9% while its year-on-year change remained at 0.2%.

Dwell Time Trends

Dwell time metrics reinforce the overall upward trajectory in visitor engagement. Overall, visitors are spending an average of 106 minutes per visit, marking a 5% rise from the previous week and a 16.5% gain over the last year. In England, the average dwell time remains at 106 minutes, mirroring the national improvements.

In Scotland, visitors are spending 98 minutes on site, bolstered by a week-on-week increase of 14% and a 12.6% uplift from last year. In contrast, Wales shows a weakening trend, with the average duration falling to 98 minutes accompanied by declines of 2% week-on-week and 13.3% year-on-year.

Industry Comment

Joe Capocci, Huq Industries Spokesperson, commented: "The sharp increase in Scotland’s annual footfall and the supportive retail industry news underline today's encouraging trends in consumer engagement."

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