Benchmark

UK High Streets & Town Centres – Week 22, 2025 Performance Update: Insights from Location Analytics

UK update shows robust visitor numbers using location analytics with 3.6% annual growth and slight weekly dips. Regional insights point to overall stability.

Joe Capocci

Head of Growth @ huq

June 12, 2025

2 min read

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UK High Streets & Town Centres – Week 22, 2025 Performance Update: Insights from Location Analytics

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In the latest performance update, UK High Streets and Town Centres reported an average daily footfall of 31,000, highlighting a modest week‐on‐week footfall decline of 0.4% against a solid year‐on‐year growth of 3.6%. While weekly numbers show a slight softening, the annual figures reveal a healthy long-term trend in visitor numbers.

Regional insights provide a nuanced view of the overall performance:

• England: With an average daily footfall of 31,800, England experienced a marginal weekly decline of 0.3% but maintained a strong annual increase of 3.4%. This stability in Visitor levels reflects a resilient market in the region.

• Scotland: Scotland recorded an average of 25,200 daily visitors, with a more noticeable week‐on‐week dip of 4.6%. However, the annual performance remains positive with a 2.2% increase, suggesting continued recovery and improvement over the long haul.

• Wales: With lower overall numbers at 16,200 daily visitors, Wales saw a slight weekly decline of 0.9% yet exhibited an impressive 13.4% year‐on‐year improvement, underscoring a buoyant trend in visitor activity over time.

Visitor engagement has also seen positive movements. The average dwell time across sites increased to 98 minutes, up 3.2% from the previous week and 11.4% compared to the same period last year. While England led this trend with an average dwell time of 99 minutes (a 4.2% week‐on‐week and 13.8% year‐on‐year increase), Scotland's dwell time reached 98 minutes, up by 2.1% week‐on‐week and 10.1% year‐on‐year. Wales, however, reported a decline in the average duration of visits in both weekly and annual comparisons.

Industry spokesperson Joe Capocci of Huq Industries commented on the evolving retail landscape by noting, "The notable weekly softness in Scotland’s footfall, which is mirrored by patterns in recent retail industry news such as the developments in Watford, underscores the importance of monitoring these subtle shifts while overall performance remains encouraging." His remarks emphasize the need for stakeholders to remain attentive to emerging trends within a generally positive market backdrop.

This performance update provides valuable insights for retailers, urban planners, and industry analysts as they strategize for continued growth and adaptation in a dynamic retail environment.

Media: For all media and press enquiries, please contact media@huq.io

Day Part Visitation
Dwell Time Data
Footfall Data

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About Huq Industries

Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of high street and town centre commerce.

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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.