Benchmark

UK High Streets & Town Centres – Week 18, 2025 Performance Update: Insights from Location Analytics

Week 18 data shows modest decline with 30,700 daily footfall overall, yet a 1.1% y-o-y rise. Location analytics reveal resilient footfall trends in UK retail centres.

Joe Capocci

Head of Growth @ huq

May 15, 2025

2 min read

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UK High Streets & Town Centres – Week 18, 2025 Performance Update: Insights from Location Analytics

The latest update from The Benchmark harnesses the power of location analytics to present a balanced picture of UK High Streets and Town Centres performance during Week 18. While overall activity recorded a mean daily footfall of 30,700—a minor decline compared to the previous week—the year-on-year figures are encouraging with a 1.1% increase, underscoring longer-term resilience in visitor behaviour and retail recovery.

In regional performance, Scotland emerged with a daily footfall of 25,400, demonstrating a slight week-on-week gain and a stronger annual improvement than the overall UK trend. England, on the other hand, reported a higher average daily count of 31,400 but experienced a decline relative to the previous week, with only modest long-term improvement. Wales presented a unique scenario where a sharp increase in daily footfall points to robust long-term recovery, despite minimal weekly changes.

Dwell time metrics add another layer of insight into visit quality. Across the UK, visitors spent an average of 98 minutes per visit, reflecting a slight contraction week-over-week but benefiting from a healthy year-on-year increase. England mirrored these trends, recording nearly identical visit durations with steady improvement over time. However, Scotland and Wales saw reductions in average visit lengths; Scotland experienced declines both on a weekly and annual basis, while Wales maintained lower dwell times compared to the previous year during this period.

Industry voices have taken note of the data trends, and Joe Capocci from Huq Industries remarked, "The data reveals the most striking change in Wales, where a sharp increase in daily footfall is evident, a trend subtly echoed in recent retail industry news." This industry comment underscores the shifting dynamics across regions and sets the stage for further analysis in the evolving retail landscape across the UK.

Media: For all media and press enquiries, please contact media@huq.io

Day Part Visitation
Dwell Time Data
Footfall Data

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About Huq Industries

Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of high street and town centre commerce.


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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
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Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
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What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.