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Shopping Centres Footfall Report Week 51: London Rises, NI Declines

Weekly Wrap: UK Retail Footfall Insights: Week Ending January 4, 2025 Recent footfall data from Huq Industries reveals nuanced trends in footfall, dwell time, and visitation patterns across UK shopping centres, highlighting regional variations and the impact of economic factors on consumer

Emily Riley

Content Marketing Manager @ huq

January 9, 2025

2 min read

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Shopping Centres Footfall Report Week 51: London Rises, NI Declines

Recent footfall data from Huq Industries reveals nuanced trends in footfall, dwell time, and visitation patterns across UK shopping centres, highlighting regional variations and the impact of economic factors on consumer behaviour. The data, covering over 2,700 retail centres, shows a mixed picture with some regions experiencing growth while others face declines. For instance, London has seen a significant increase in average daily footfall year on year, reflecting a robust recovery in consumer confidence and spending in the capital. Conversely, Northern Ireland has witnessed a sharp decline in footfall, indicating regional economic challenges. Dwell times, which indicate the duration visitors spend in shopping centres, have also varied, with the South East showing a notable increase, suggesting a more engaging retail environment or improved consumer satisfaction. The data also points to shifts in the patterns of visitation across different days of the week, with some regions seeing more pronounced changes, possibly influenced by local events or promotions. This comprehensive dataset not only aids retailers and real estate companies in strategic planning but also provides insights into the evolving dynamics of consumer behaviour in the UK’s retail landscape.

Shopping Centres Daily Footfall

Shopping Centres Footfall Report Week 51: London Rises, NI Declines

Market Outlook

Looking ahead, the direction of the latest footfall data and historical trends from the same period last year suggest that the next four weeks could see continued growth in regions like London, while areas like Northern Ireland may not yet rebound. This forecast is based on the current economic indicators and past performance, providing a valuable tool for businesses to anticipate changes in consumer behaviour and adjust their strategies accordingly.

Day Part Visitation
Dwell Time Data
Footfall Data
Spending Power Data

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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.