Benchmark

Shopping Centres Footfall Report: Week 5, 2025

Scotland sees 11.1% increase in footfall year-on-year, while Northern Ireland faces a sharp decline, according to latest footfall data.

Emily Riley

Content Marketing Manager @ huq

February 13, 2025

2 min read

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Shopping Centres Footfall Report: Week Week 5, 2025, 2025

Scotland sees an 11.1% increase in footfall year-on-year, while Northern Ireland faces a sharp decline, according to latest footfall data.

Recent data from Huq Industries reveals varied trends in retail centre visitation across the UK, highlighting regional differences in consumer behaviour. As of the week ending February 9, 2025, the data shows that while some regions experienced a decline in footfall, others saw significant increases in dwell time, indicating a complex landscape for retailers.

Shopping Centres Daily Footfall

Regional Footfall Trends

In Scotland, despite a slight week-on-week decrease in footfall, there was an 11.1% increase compared to the same week last year. Dwell time in Scotland decreased, suggesting shorter visits. Conversely, the West Midlands saw a modest week-on-week increase in footfall and a notable increase in dwell time year-on-year, reflecting longer stays at shopping centres.

Northern Ireland faced a sharp decrease in footfall, one of the steepest declines observed. However, dwell time more than doubled, indicating that those who visited spent a lot more time at the centres. London showed a robust increase in footfall year-on-year, coupled with a slight increase in dwell time, underscoring its resilience as a hub for retail destinations.

Performance of Specific Centres

Gloucester Quays Outlet in the South West and Cheshire Oaks Designer Outlet in the North West were among the top performers, with footfall changes respectively. In contrast, London’s retail centres like the London Designer Outlet in Wembley and Westfield London in Hammersmith and Fulham saw minimal changes, indicating a stabilisation in visitor numbers after previous fluctuations.

Market Outlook

Based on the direction of the latest footfall data and historical trends, the coming four weeks are likely to see continued regional variability in footfall and dwell times. Retail centres in regions with increasing footfall may experience further growth, while those in areas with declining footfall might face challenges. This analysis by Huq Industries not only provides insights into regional retail trends but also helps stakeholders understand the dynamics at play, aiding in strategic planning and operational adjustments.

Day Part Visitation
Dwell Time Data
Footfall Data

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faq’s

Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.