Benchmark

Shopping Centres Footfall Report: Week 4, 2025

Recent footfall data shows varied trends in UK retail centres as of February 1, 2025, with significant regional differences.

Emily Riley

Content Marketing Manager @ huq

February 6, 2025

2 min read

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Shopping Centres Footfall Report: Week 4, 2025

Recent footfall data shows varied trends in UK retail centres as of February 1, 2025, with significant regional differences.

Recent data from Huq Industries reveals varied trends in retail centre visitation across the UK. As of the week ending February 1, 2025, different regions have shown distinct patterns in footfall, dwell time, and weekday visitation shares, reflecting the dynamic nature of consumer behavior in these settings.

Shopping Centres Daily Footfall

In Wales, the average daily footfall has seen a significant decrease, while the average visit dwell time in shopping centres has slightly increased, indicating that visitors are spending more time per visit. The working weekday visitation share also shows an increase, suggesting a shift in consumer visit patterns.

Scotland, on the other hand, presents a mixed picture with a slight decrease in footfall week on week but an increase year on year. The dwell time has decreased, pointing to shorter visits, while the weekday visitation share has decreased significantly.

The North West region shows a slight decrease in footfall but a notable increase in dwell time, suggesting that those who visit are engaging more with the venues. The weekday visitation share has slightly decreased.

In the South West, there is a decrease in both footfall and weekday visitation share, but an increase in dwell time, similar to the North West, indicating more engagement during visits.

London shows a robust increase in footfall year on year, with a slight increase in dwell time. The weekday visitation share has remained relatively stable, indicating consistent consumer behavior in terms of visit timing.

The South East and Yorkshire and the Humber regions have experienced decreases in footfall but increases in dwell time, suggesting a trend where fewer visitors are spending more time in retail centres.

Northern Ireland shows the most significant decreases in both footfall and weekday visitation share, with a dramatic increase in dwell time, indicating a major shift in how retail spaces are being used by visitors.

These trends provide valuable insights for retailers and commercial real-estate companies looking to understand and adapt to changing consumer behaviors in different UK regions.

Day Part Visitation
Dwell Time Data
Footfall Data

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faq’s

Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.