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Shopping Centres Footfall Report Week 38, 2024: East of England experiences growth

Weekly Wrap: UK Retail Footfall Insights: Week Ending January 4, 2025 Huq Industries’ latest footfall report reveals significant trends in footfall and dwell time across UK shopping centres, highlighting regional variations and notable changes. As of the week ending September 22, 2024, the East of

Emily Riley

Content Marketing Manager @ huq

January 9, 2025

1 min read

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Shopping Centres Footfall Report Week 38, 2024: East of England experiences growth

Huq Industries’ latest footfall report reveals significant trends in footfall and dwell time across UK shopping centres, highlighting regional variations and notable changes.

As of the week ending September 22, 2024, the East of England experienced a notable increase in average daily footfall, with a significant rise compared to the same period last year. This region also saw a significant increase in average visit dwell time, which rose year on year.

Conversely, Northern Ireland witnessed a decrease in average visit dwell time, although it saw a substantial increase in working weekday visitation share.

London and the South East also showed positive trends, with year-on-year footfall increases. These insights are crucial for retailers and commercial real-estate companies looking to understand consumer behaviour and optimise their strategies accordingly.

Shopping Centres Daily Footfall

Shopping Centres Footfall Report Week 38, 2024: East of England experiences growth

Market Outlook

Looking ahead, the direction of the latest footfall data from huq suggests that the East of England may continue to see growth in both footfall and dwell time over the coming weeks. This prediction is based on the current upward trend and historical data from the same period last year. Retailers and location intelligence companies should monitor these trends closely to adjust their strategies and maximise potential opportunities in these dynamic market conditions.

Day Part Visitation
Dwell Time Data
Footfall Data
Spending Power Data

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faq’s

Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.