Benchmark

Shopping Centres Footfall Report: London Surges 50% for Week 1, 2025

Weekly Wrap: UK Retail Footfall Insights: Week Ending January 4, 2025 Huq Industries’ latest footfall data reveals nuanced trends in UK retail centre visitation for the week ending January 4, 2025. The data, encompassing over 2,700 retail centres, highlights regional variations in footfall, dwell

Emily Riley

Content Marketing Manager @ huq

January 9, 2025

1 min read

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Shopping Centres Footfall Report: London Surges 50% for Week 1, 2025

Huq Industries' latest footfall data reveals nuanced trends in UK retail centre visitation for the week ending January 4, 2025. The data, encompassing over 2,700 retail centres, highlights regional variations in footfall, dwell time, and weekday visitation patterns. Notably, the South East and London regions have shown significant week-on-week increases in average daily footfall, with figures rising by 24% and nearly 50% respectively. This contrasts with a more mixed picture in other regions such as the North West and Scotland, where footfall has declined year-on-year.

Shopping Centres Daily Footfall

Shopping Centres Footfall Report: London Surges 50% for Week 1, 2025

Dwell time, which measures the average length of a visit, also varied significantly across regions. The South West and Northern Ireland experienced substantial increases in average visit dwell time year-on-year, with rises of 31.6% and an impressive 81.1% respectively. Conversely, the North East saw a significant reduction in dwell time, dropping 25.2% compared to the previous year. Weekday visitation shares, indicating the proportion of visits occurring on working weekdays, also showed interesting trends. The East of England and Scotland saw notable increases in their weekday visitation shares over the last 12 months, however, regions like the North East and South West experienced declines.

Day Part Visitation
Dwell Time Data
Footfall Data
Spending Power Data

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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.