Benchmark

Major Retail Centres Footfall Report: Week 2, 2025

Significant shifts in UK retail footfall and dwell time as of January 19, 2025, highlight regional consumer behaviour trends.

Emily Riley

Content Marketing Manager @ huq

January 23, 2025

2 min read

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Major Retail Centres Footfall Report: Week 2, 2025

Recent data from Huq Industries reveals insightful trends in footfall, dwell time, and weekday visitation across major retail centres in the UK. As of the week ending January 19, 2025, various regions have shown notable changes in these metrics, reflecting the dynamic nature of consumer behaviour in retail environments.

Major Retail Centres Daily Footfall

Major Retail Centres Footfall Report: Week 2, 2025

Wales Footfall and Dwell Time Trends

In Wales, the average daily footfall has seen a slight increase compared to the last 12 months, with a 3.4% rise. However, the average visit dwell time has decreased by 9.6% over the same period, indicating shorter visits. The working weekday visitation share in Wales has increased by 6.4%, suggesting a shift towards weekday shopping.

South East Engagement Metrics

The South East region experienced a 1.8% increase in average visit dwell time compared to the last 12 months, alongside a 6.8% rise in working weekday visitation share, pointing to more consistent engagement throughout the week.

East Midlands Consumer Engagement

In the East Midlands, there has been a 7.1% increase in average visit dwell time over the last 12 months, coupled with a 9.8% increase in working weekday visitation share, highlighting a robust engagement from shoppers.

South West Retail Challenges

Conversely, the South West region faced challenges with a decrease in average daily footfall and a 2.8% decrease in average visit dwell time over the last 12 months, reflecting a downturn in retail activity.

Northern Ireland Retail Dynamics

Northern Ireland stands out with a significant 18.5% increase in average visit dwell time over the last 12 months, along with a 6.4% increase in working weekday visitation share, showcasing strong consumer engagement in the region.

Market Outlook

These trends provide valuable insights for retailers and commercial real-estate companies, helping them understand regional variations in consumer behaviour and strategise accordingly. Based on the direction of the latest data and historical trends from the same period last year, we can anticipate continued shifts in footfall and dwell time across these regions over the coming four weeks.

Day Part Visitation
Dwell Time Data
Footfall Data

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faq’s

Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.