Benchmark

Major Retail Centres Footfall Report: Week 3, 2025

In the UK, Northern Ireland sees a 42.5% increase in retail dwell time, while the South West faces a 13.4% drop in footfall.

Emily Riley

Content Marketing Manager @ huq

January 30, 2025

2 min read

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Major Retail Centres Footfall Report: Week 3, 2025

In the UK, Northern Ireland sees an increase in retail dwell time, while the South West faces a 13.4% drop in footfall.

Recent data from Huq Industries reveals nuanced trends in footfall, dwell time, and weekday visitation across major retail centres in the UK as of the week ending January 26, 2025. These statistics highlight the dynamic nature of consumer behaviour in different parts of the country, underscoring the importance of location intelligence in understanding market dynamics.

Major Retail Centres Daily Footfall

Major Retail Centres Footfall Report: Week 3, 2025

Regional Variations in Footfall Data

In Northern Ireland, there has been a significant increase in average visit dwell time, with the latest figures showing a 42.5% increase year on year. This suggests that shoppers are spending more time per visit, potentially indicating higher engagement or satisfaction with the retail environment. Scotland also shows a robust increase in working weekday visitation share, with a 24.3% rise year on year. This could be indicative of a shift in shopping habits, with more consumers opting to visit retail centres during weekdays.

Conversely, the South West has experienced a decline in average daily footfall, with a year on year decrease of 13.4%. This drop might reflect local economic challenges or changes in consumer preferences in this region.

Location Intelligence in Retail

The use of location intelligence analytics by location intelligence companies is crucial for understanding these regional differences. Retailers and real estate companies rely on detailed footfall statistics and location intelligence data to make informed decisions. This approach not only helps in site selection but also in tailoring marketing strategies to regional consumer behaviours.

Market Outlook

Based on the direction of the latest data and trends from the previous year, it is likely that the coming four weeks will see continued variations in footfall and dwell time across different regions. Northern Ireland may continue to experience increased engagement, while the South West might face further challenges unless there are significant changes in local economic conditions or consumer preferences.

Day Part Visitation
Dwell Time Data
Footfall Data

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faq’s

Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.