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Local Retail Centres, Week 42: Footfall Rises in Northern Ireland

Weekly Wrap: UK Retail Footfall Insights: Week Ending January 4, 2025 Retail footfall and dwell time trends across the UK have shown varied patterns over the last week, according to data from Huq Industries. The data, which covers over 2,700 retail centres, highlights significant regional

Emily Riley

Content Marketing Manager @ huq

January 9, 2025

1 min read

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Local Retail Centres, Week 42: Footfall Rises in Northern Ireland

Retail footfall and dwell time trends across the UK have shown varied patterns over the last week, according to data from Huq Industries. The data, which covers over 2,700 retail centres, highlights significant regional differences in consumer behaviour and retail performance.

Local Retail Centres Daily Footfall

Local Retail Centres, Week 42: Footfall Rises in Northern Ireland

In Northern Ireland, the average daily footfall has seen a notable increase compared to the same period last year. This contrasts with regions like the South West, where there has been a sizeable decrease in footfall year on year. Meanwhile, dwell times have generally increased across most regions, with the South East and North West experiencing the most substantial rises in average visit duration.

The footfall data also reveals changes in the share of visitation during working weekdays. Northern Ireland and Yorkshire and the Humber have seen decreases in this metric, indicating a shift in consumer visit patterns.

These trends provide valuable insights for retailers and commercial real-estate companies looking to understand and adapt to changing consumer behaviours in different regions of the UK.

Market Outlook

Based on the direction of the latest footfall data and trends from the same period last year, it is likely that the coming four weeks will see continued variability in footfall across different regions. Retail centres in areas like Northern Ireland may continue to experience an increase in footfall, while regions with a current decline may face further challenges.

Day Part Visitation
Dwell Time Data
Footfall Data
Spending Power Data

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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.