Benchmark

Local Retail Centres Footfall Report: Week Ending Dec 14, 2024

Weekly Wrap: UK Retail Footfall Insights: Week Ending January 4, 2025 Recent footfall data from Huq Industries reveals nuanced trends in footfall, dwell time, and weekday visitation across various UK regions in local retail centres. As of the week ending December 14, 2024, the South East region

Emily Riley

Content Marketing Manager @ huq

January 9, 2025

1 min read

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Local Retail Centres Footfall Report: Week Ending Dec 14, 2024

Recent footfall data from Huq Industries reveals nuanced trends in footfall, dwell time, and weekday visitation across various UK regions in local retail centres. As of the week ending December 14, 2024, the South East region shows a slight week-on-week increase in footfall by 0.2%, although there has been a notable decrease compared to the same period last year. In contrast, London exhibits a year-on-year increase in footfall by 5.3%, and a significant rise compared to the average of the last 12 months by 10.5%.

Local Retail Centres Daily Footfall

Local Retail Centres Footfall Report: Week Ending Dec 14, 2024

Dwell time, which measures the average duration visitors spend in retail centres, has seen substantial increases in several regions. For instance, the average visit dwell time in London has increased by 34.1% compared to last year, reaching 110 minutes in the latest week. Similarly, the East of England shows a significant year-on-year increase in dwell time by 33.7%, with the latest average being 115 minutes.

Weekday visitation shares, which indicate the proportion of visits occurring during weekdays, have remained relatively stable across most regions. However, Northern Ireland shows a notable increase in weekday visitation share by 3.5% year-on-year, reaching 50.3% in the latest week.

Day Part Visitation
Dwell Time Data
Footfall Data
Spending Power Data

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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.