Benchmark

Footfall Data Highlights Regional Retail Trends, Week 47 2024

Weekly Wrap: UK Retail Footfall Insights: Week Ending January 4, 2025 Recent footfall data from Huq Industries reveals nuanced trends in retail centre visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation for the week ending November 23, 2024.

Emily Riley

Content Marketing Manager @ huq

January 9, 2025

2 min read

Social

Footfall Data Highlights Regional Retail Trends, Week 47 2024

Recent footfall data from Huq Industries reveals nuanced trends in retail centre visitation across the UK, highlighting regional variations in footfall, dwell time, and weekday visitation for the week ending November 23, 2024. Notably, Northern Ireland experienced a significant increase in average daily footfall year-on-year, reflecting a robust recovery and growth in retail activity. In contrast, the South West saw a slight decline in footfall over the same period, suggesting regional disparities in economic recovery.

Dwell times also varied, with Scotland showing a notable increase in the average visit duration year-on-year. Meanwhile, London’s Croydon centre emerged as a top performer with a notable increase in visitation, contrasting sharply with declines in other London areas like Romford and Sutton.

Major Retail Centres Daily Footfall

Footfall Data Highlights Regional Retail Trends, Week 47 2024

Regional Footfall Analysis

Northern Ireland’s retail centres have shown a robust increase in footfall, suggesting a strong economic recovery. Conversely, the South West experienced a slight decrease in footfall, highlighting the uneven nature of economic recovery across regions.

Dwell Time Insights

In Scotland, the increase in dwell time at retail centres indicates a potentially higher level of shopper engagement. This aspect of the footfall report can be particularly valuable for retailers looking to optimise customer experience and increase sales.

London’s Retail Landscape

Croydon’s increase in footfall stands out in the latest footfall statistics, making it a key area of interest. The contrasting trends in Romford and Sutton, where footfall has declined, further underscore the importance of nuanced location intelligence in retail strategy development.

Market Outlook

Based on the direction of the latest footfall data and historical trends from the same period last year, the coming four weeks are likely to see continued growth in regions like Northern Ireland, while areas with declining footfall may face challenges.

Day Part Visitation
Dwell Time Data
Footfall Data
Spending Power Data

Social


Partner with huq

Track consumer footfall and spend dynamics across your store network using huq data and compare to your own sales data. Gain insights into crucial questions such as ‘are we out-performing the market’, ‘where our similar locations for new store growth’, and ‘how healthy is this retail centre’.

If you are interested in basing your location insights to actual consumer behaviour then please connect with our team.

faq’s

Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.