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Visitor insights report
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United States
Tourism data for US destinations and main streets
See how many people visit, how many are residents or visitors, how many come from abroad and how long they stay. Get a free visitor insights report.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Tourism data from Huq shows how many people visit your destination, how many are residents and how many are visitors, where they travel from, what share come from abroad and how long they stay. It works for downtowns, main streets, attractions and event sites across the US, with no counters or cameras to install. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. Start with a free visitor insights report for one area.
See how Huq turns tourism data into visitor insights
The overview shows how the Huq platform works: draw any area on the Explore map, read its foot traffic and visitor behavior, and save it to Projects. For tourism data, look at how a district or attraction is drawn as an area and how residents versus visitors, international visitation and dwell time appear for it. Monthly PDF location reports then give partners and funders a ready summary.
- Residents vs visitors: separates local traffic from people traveling in, so you can measure the visitor economy itself.
- International visitation: shows the share of visits from abroad and how it moves through the season.
- Monthly PDF location reports: KPIs, trends against regional and national benchmarks, weekday patterns and dwell time, ready for boards and funders.
Trusted by 300+ organisations · Data across 35 markets
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What is tourism data?
Tourism data is any information that describes how people travel to and use a destination: arrivals, visitor numbers, where visitors come from, how long they stay and how all of that changes through the year. Official statistics cover some of it, usually at state or national level and months after the fact.
Destination marketers, downtown and main street managers and attractions need something closer to the ground. They want to know how many people came to a specific place, whether they were residents or visitors from further away, how many traveled from abroad and whether a festival or campaign made a difference.
Huq provides that visitor layer for any area you define: weekly visits, residents versus visitors, international visitation, visitor origin, dwell time and visit frequency. It does not track hotel stays, so pair it with lodging data where you need it.
What's in your visitor insights report
01
Weekly visitor volumes
Weekly visits to your destination, district or attraction, so you can see seasons, events and campaigns in the numbers.
02
Residents vs visitors
Split your traffic between people who live in the area and people who travel in to visit.
03
International visitation
The share of visits from international travelers, so you can track overseas demand by week and season.
04
Dwell time and visit frequency
How long visitors stay and how often they come back, compared with other destinations you choose.
What a visitor insights report shows
Your free report covers one destination, district or attraction you define. These are the charts it includes.
01
Weekly visits and event uplift
See visits week by week and spot the lift from events and holidays. At London's Queen Elizabeth Olympic Park, Huq measured a 28% uplift in foot traffic over the 2024 MLB weekend.
02
Residents, visitors and visitor origin
Map where visitors come from and see the split between residents, visitors from elsewhere in the US and international visitors.
03
Dwell time vs comparable areas
Compare how long visitors stay with other districts or attractions, to see whether people stop and stay or pass straight through.
Tourism data for destinations across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why destinations use Huq for visitor insights
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Where can I get tourism data for my city or town?
Official sources publish arrivals and visitor statistics at state or national level. For a specific downtown, main street or attraction, Huq measures visits to any area you define across the US, with weekly trends, visitor origin, residents versus visitors and international visitation.
How do destinations measure visitor numbers?
Traditional methods include counters, ticket sales and surveys, which usually cover single sites or single days. Huq measures visits across a whole area without hardware, so you can count visitors to a district, park or event site and compare them week by week.
How do you measure the impact of an event on visitation?
Compare visits during the event with the weeks before and after, and look at where visitors came from. At London's Queen Elizabeth Olympic Park, Huq measured a 28% uplift in foot traffic over the 2024 MLB weekend, using exactly this kind of before-and-after comparison.
What's in the free visitor insights report?
We analyze one destination, district or attraction you define. You get weekly visitor volumes, residents versus visitors, international visitation, visitor origin and dwell time, plus a comparison with a similar area, and we walk you through the results. There's no cost and no commitment.
How often is the visitor data updated?
Huq data updates weekly. You can follow visits through the season, see the effect of an event soon after it ends and report progress to partners and funders without waiting for annual statistics.
Which places can Huq measure?
Any area you define across the US: downtowns, main streets, parks, attractions, venues and event sites. No counters, sensors or cameras are needed. Huq works in 35 markets, manually validates more than 1,000 locations in each market twice a year and is used by more than 300 organizations.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.